Interbike 2013: Tips for First Time Mobile Social Riders

By Craig Randall

Bikehugger Tern Mobile Social InterbikeTern and BikeHugger.com (“Hugga” in the streets) are back for another Mobile Social. This Interbike staple is a rolling tour down the Las Vegas strip where, after a nice sociable cruise, the group convenes for beverages at old town Vegas standbys, the Cocktail Room and Beat Coffeehouse.

If you’ve never been on a Mobile Social before, here’s what you need to know.

  • Media: contact Verde’s Lauren Fallert in advance to reserve a Tern bike. E-mail Lauren.
  • Visit Tern in Interbike booth BN 5057 to preview the new wheels.
  • The event is social (like, IRL) and Social (like, the media), so know the hashtags and let the Tweets and ‘Grams fly: @ternbicycles @bikehugger #MobileSocial #Interbike.
  • Bring your friends and meet some new ones.
  • The ride leaves promptly from Mandalay Bay at 6:30 on Thursday the 19th so show up early. Don’t be that guy weaving through traffic and sprinting to catch up to the group.
  • The Mobile Social this year covers a new, longer route, so a party bus will be on hand to bring you back if you’re not up for the return ride.
  • If the ride breaks up and you lose track of the route, make sure to have a copy of the ride map on your phone ahead of time. Get it here.
  • The first 250 registered riders will earn free drink coins and schwag. Make yourself official here.
  • Follow these rules of the road: stay to the right, mind the cabbies & buses, go slow & low. This is a ride, not a race.

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Craig Randall

Director of Digital and Social Strategy

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