Look the Part with Twitter’s New Profiles
Unveiled in time for their first-quarter earnings report, Twitter has revamped its user profile design. The best social content has historically been visual so it’s no surprise that at the core of Twitter’s design change is a greater emphasis on multimedia.
You’ll recognize a few Facebook-esque design changes, notably the “cover photo”-style background at the top of the page. Twitter is calling it “wallpaper.”
Many of us at Verde and in our industries use Tweetdeck or Hootsuite as our Twitter “reader” and management tool, but it can be a fun and more interesting Twitter experience to actually use Twitter.com. Just like Facebook’s algorithms to improve your experience and display content you’re most inclined to care about, Twitter.com shows you the most popular activity among your followers and what content is being engaged with most (via retweets, favorites, or @ mentions) — a cool feature that Tweetdeck and Hootsuite do not offer.
Here are three ways to make your brand or personal Twitter page up to date.
1. Billboard Space — If you’re a brand with a seasonal campaign or an individual known for a niche (i.e. you’re a writer, cyclist, fashion expert, etc.), use your page’s new wallpaper to sync a campaign message with your followers. It’s essentially a billboard for your brand — a message without the call to action restrictions like Facebook puts on cover photos. Profile photos haven’t changed much; they’re just bigger and showcased to the left of the page, when they used to be center facing. Ideal photo dimensions for profile photos is 400 x 400 and wallpaper is 1,500 x 1,500. Upload an image at that size for wallpaper and use the zoom in/zoom out feature to dial in the fit.
2. Cream Rises to the Top — The second and most notable change to the profile design is the new “pin” option. This puts the pinned tweet at the top of your profile until you swap it out. This pin could be, again, related to a campaign or other call to action more important than less remarkable tweets. You should consider pinning tweets that get more engagement (favorites, retweets, @ mentions) or a particularly compelling conversion you’ve had with another Twitter user. For example, pin an important conversation that your community wouldn’t necessarily see unless they follow you and the user you’re messaging.
3. Your Influence in a Snapshot — A quick signifier of your social influence or content quality is to see how often your content gets favorited. In the new profile, Twitter shows the number of favorited tweets you’ve had, the amount of media you’ve shared (photos and videos, to date), and your followers/follow ratio – all just below your wallpaper. Also in a snapshot, as you scroll through your tweets, is your most engaged tweets in a bigger font than the rest. Tweets with photos also display more largely than the rest.
To help share the best content with your own followers, scroll through the profiles of some of your favorite influencers and brands to find content retweet-worthy or best performing.
Questions? Tweet me: @craigrandall
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