SHIFT Festival: The Future of Our Public Lands

By Laura Friedland

In the face of unprecedented uncertainty around the future of our public lands, it has never been more important to make the business case for their protection. That is what this year’s SHIFT is built to do. From a workshop on state offices of outdoor recreation, to SHIFT for a planet -a showcase of the best work in outdoor rec and conservation – to a lineup of dynamic compelling speakers, the 2017 SHIFT festival is designed to make an incontrovertible case for public lands. Now, more than ever, it’s vital that our industry advance the economic argument for outdoor recreation and the conservation of public lands.


SHIFT (Shaping How we Invest For Tomorrow), a project of The Center for Jackson Hole, is an annual festival that explores issues at the intersection of conservation, outdoor recreation and cultural relevancy. Active engagement with the outdoors has produced some of the country’s strongest and most inspiring conservation leaders. Today, with the membership of traditional conservation organizations aging, outdoor recreation offers a remarkable opportunity to reinvigorate the protection of our public lands and waters—but only if all Americans are able to engage with them in the first place.

This year, as part of its focus on the business case for public lands, SHIFT is convening mayors, the heads of chambers of commerce, business leaders and outdoor recreationists to discuss how investments in outdoor recreation and public lands affect their communities. Keynote addresses, workshops and panel discussions will explore the impacts of public lands, including national monuments, on local economies

The speakers for the 2017 SHIFT Festival represent a diversity of perspectives, all of which center around one main point: an inspirational commitment to preserving our natural resources. Check out the speaker bios here.

Read the full news release on SHIFT Festival here.

To get 25% off Early Bird Tickets for SHIFT 2017, click here.

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Laura Friedland