Award Winning Gear To Get Excited About From The Outdoor Retailer Summer Market

By Laura Friedland

Every summer the outdoor community comes together to share all the latest and greatest gear, initiatives, and innovations. It is a sneak peek into what the rest of the world has to wait until the following spring to see for themselves. And while every Outdoor Retailer Summer Market exhibitor has something they’re excited to announce or show off on the floor; there are handful of innovations and products each year that really take the cake.

At Verde, we are fortunate enough to work alongside many of those brands. We can see day in and day out the kind of quality products that they work year round to bring to OR each summer and winter. So, as we close the door on another extremely successful Outdoor Retailer Summer Market, we wanted to share some big client wins from the show and give you all a little sneak peek into what you will be seeing out on the trails soon.

Chosen from several of the most respected publications in the outdoor industry, here’s a little snapshot of what gear is setting trends for the 2019 season, in alphabetical order. 

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Gregory Mountain Products, Baltoro & Deva

Outside Magazine – Gear of The Year Award

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Baltoro 65: Gregory Mountain Products A3 suspension technology makes strenuous terrain easy with dynamic load balancing abilities and a comfortable fit. The 65 liter bag is the perfect size for smaller weekend excursions and day adventures.

Deva 60: For a 60 liter bag you will be amazed at the comfort it offers for heavier gear. Fully equipped with the extremities and features that every bag needs. The Deva also offers A3 suspension, an industry leader that will make those last extra miles easier than ever.    

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GU, NICA French Toast Energy Gel

Bicycling Magazine – Editor’s Choice Award

ORSM18_GU_french toast award

GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student athletes. This special-edition French Toast Energy Gel joins the “GU Gives” family of products. Specially crafted with the help of NICA students at GU’s headquarters in Berkeley, California. 10% of all sales are being donated to support NICA and cycling athletes around the USA.

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Katadyn, BeFree Gravity Filter

Outdoor Retailer Daily – Editor’s Choice Award

orsm18_katadyn_befree 3l gravity filter award

The simplest way to get quality filtered water leaving you more time to enjoy the outdoors. This easy to use fill and hang bag hangs easily wherever your adventure takes you, and guarantees an easy fill-up with it’s 43mm wide-mouth opening. Let gravity do the work with Katadyn’s BeFree 3L Gravity Filter.

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MSR, Hubba Tour 3 Tent

Outside Magazine – Gear of The Year Award

orsm18_msr_hubba tent outside award 

Mountain Safety Research (MSR) has created many campers’ dream tent. The Hubba Tour 3 Tent is lightweight, easy to set up, and has extra storage for gear. It’s exoskeleton frame keep’s the interior dry, making long camping adventures better than ever. Regardless of if you are in the rain, waiting out a storm, or under the stars at night; the Hubba Tour is sure to keep you comfortable. 

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Outdoor Research, Interstellar Jacket

Outside Magazine – Gear of The Year Award

ORSM18_outdoor research interstellar jacket award

Outdoor Research has created a non-restrictive rain jacket that actually keeps you dry. Described as “The holy grail of waterproof jackets”; the Interstellar Jacket is a breathable hard shell that offers real stretch. Weighing in at 11.6 ounces you wouldn’t believe it’s a multi season jacket.

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Outdoor Research, X-Gaiter

Gear Institute – Best New Gear of  Outdoor Retailer Summer 2018

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The X-Gaiter is the perfect solution to those looking to make their boot a little warmer whether it’s a cold day out on the home mountain or you’re off on the coldest expedition trip yet. A new alternative to just stepping up to a warmer boot, while still protecting your foot from even the harshest adventures.

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Princeton Tec, SNAP

GearJunkie – Best in Show Award

orsm18_princeton tec SNAP_award

Princeton Tec’s brand new modularly designed SNAP is the triple threat for headlamps.  Its multi-talented functionality will leave you bringing this light everywhere you go. This 200 lumen water resistant light truly is the one light that can do it all. It offers: headlamp, flashlight, bike light, safety flasher, lantern and magnetic area light. 

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Therm-a-Rest, Polar Ranger 

Outside Magazine - Gear of The Show Award

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Polar expeditions and high-altitude adventures demand uncompromised warmth. Designed with polar explorer Eric Larsen to ensure that every component of the bag was maximized for warmth even in Arctic settings. The bag is engineered with 800-fil Nikwax Hydrophobic Down™ and features like a synthetic snorkel hood to help you enjoy arctic expeditions.

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Therm-a-Rest, NeoAir UberLite Mattress

Outside Magazine - Gear of The Show Award

Women’s Health – Outdoor Retailer’s Editor’s Choice Award

Gear Patrol – Outdoor Retailer Editor’s Choice Award

GearJunkie – Best in Show Award

Section Hiker – Outdoor Retailer Editor’s Choice (Gear Picks) Award

Outdoor Retailer Daily – Editor’s Choice Award

Backpacker – Outdoor Retailer Editor’s Choice Award

orsm18_thermarest uberlite award

After taking home 8 awards at this year’s Outdoor Retailer Summer Market, it’s no surprise that Therm-a-Rest has raised the bar when it comes to outdoor sleeping pads. The tiny 8.8 ounce pad expands into an extremely durable and comfortable mattress. The NeoAir UberLite is a three seasons mattress that also offers unprecedented warmth while out in the backcountry.

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With 13+ awards across 8 different brands, the Verde team is undoubtedly lucky to have such an amazing list of clients who are consistently revolutionizing the way we look at outdoor gear.

With the outdoor industry changing so fast, make sure you keep up to speed and check out the Channel Mastery Podcast with Verde’s Kristin Carpenter-Ogden. To kickoff this summer’s OR, Kristin interviewed Dan Nordstrom about the online consumer decision journey, e-commerce, mobile first strategy, online first strategy, strategic specialty retail, experiential retail, and achieving the right balance for you brand. 

Kriston Carpenter-Ogden with Dan Nordrom on Channel Mastery Podcast

Take a listen HERE, thanks! 

Posted in Camping, Gear Guide, Outdoor | Tagged: Channel Mastery, Gregory Mountain Products, GU, Katadyn, MSR, outdoor research, Outdoor Retailer Summer Market, princeton tec, Therm-a-Rest

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Laura Friedland

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