The New Social Technographics Ladder

Before starting any/every social media campaign you need to know how, when and from where your target audience participates in online social activities. Forrester Research‘s Social Technograph ladder is a good starting point. Their recently updated ladder includes Conversationalists to address the Twitter phenomena that gained traction after the first edition of the research was published.

Here’s the interactive tool to get a sense of how it works:

And, a little explanation:

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