Welcome aboard, K2 Sports

We’re honored to announce today our partnership with legendary skiing and outdoor manufacturer K2 Sports.

Based in Seattle, K2 operates an outdoor athlete’s dream brand portfolio:
K2 Skis, K2 Snowboards, K2 Skate, 5150, Morrow, Ride, Line, Full Tilt, Atlas, Tubbs, Madshus, and Zoot.

If you’re like us, at least one piece of K2 gear has lived in your garage or gear closet since your first breath of mountain air. We’ll help ensure you stay on top of K2’s developments and that their gear remains a permanent fixture of your quiver. K2′s brands elevate categories from skiing, riding, skating, running, Nordic, and more with innovation, passion, and heritage.

Join us on a fun new ride and welcome aboard, K2!

…For all the nitty gritty details, please consult the press release here.

About Craig Randall

Craig is the Director of Social and Digital Strategy at Verde PR. He is based in the agency's Boulder office. Find him on Twitter, @craigrandall.
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