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Simply Mobile: Interbike 2011 Insights
For the past couple years I’ve been evaluating Interbike trends and exploring what was hot which was, as it turned out, basically anything with a handlebar and wheels. The market and the consumer didn’t discriminate; BMX, mountain, cyclocross…even recumbents seemed to have equal … Continue reading
Exploring Google Plus… Plus What?
I’m not a Mac guy or a PC guy, I’m a Google guy. I use Google for search, Google Docs instead of Word/XCL/PPT, Chrome instead of Firefox, Picaso instead of iPhoto, Google Reader, Google Maps, Google News… It doesn’t matter … Continue reading
Posted in Social Influence
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Outdoor Retailer Recap: the Top Stories from ORSM ’11
As a unit, the crew at Verde has about a jillion Outdoor Retailer shows under their collective belt; but to attend an Outdoor Retailer is to be routinely surprised, wowed, and, sometimes shocked at the technology, foresight, and ingenuity of … Continue reading
Posted in Verde Business
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Verde Top 10 – How to survive and thrive at Outdoor Retailer Summer Market
For 5 days in August during the Outdoor Retailer Summer Market (ORSM), the Salt Palace Convention Center becomes a self-contained, human biosphere unlike anything anthropologists have ever studied. There are 25,000 unusually healthy, attractive, hyper-stimulated, sleep-deprived people crammed into a … Continue reading
Posted in Verde Business
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Verde PR Launches Paid Media Division
Recruits Matt Smith, brand communications technology expert, to lead new service Today, Verde PR launched a new Paid Media service platform. With the launch of this new division, Verde will provide our clients with online and print media consultation and … Continue reading
Posted in Verde Business
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