Author Archives: Craig Randall

About Craig Randall

Craig is the Director of Social and Digital Strategy at Verde PR. He is based in the agency's Boulder office. Find him on Twitter, @craigrandall.

Three cheers for the Green Lane Project! Bringing more bikes to the roads, one lane at a time.

We Americans—as much of the rest of the world loves to point out—love our cars. We eat in them. Get dressed and do our hair while driving. In our vehicles—those “tin cans” derided in Ed Abbey’s Desert Solitaire—we drink coffee, … Continue reading

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Powder Magazine Greases the Wheels of Innovation in Digital Media

Though it collects content from the cutting room floor, Powder magazine’s “flipbook” is no hastily produced stepchild. A new initiative of editor, John Stifter, flipbook looks and reads like its own dedicated magazine, flexing an editorial direction not bound by space … Continue reading

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Expert Series: Anna Peterson on conservation, sustainability in the outdoor industry

Verde’s “Expert Series” offers insight into the outside expertise our employees bring to their work at Verde. At Verde, we are fortunate to have a dedicated staff of athletes, conservationists, artists, and adventurers whose personal passions leverage their work for … Continue reading

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Essential App for Rock Climbing: Rakkup

Mapping your way to-and-up a climbing route takes time and planning. Especially if it’s an area you’re unfamiliar with and you find yourself S.O.L. at the crux without a safe bail in sight. Thanks to Outdoor Geeks and Outdoor Research, … Continue reading

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Hiring: PR Account Manager in our Boulder HQ

Verde is a PR and brand communications agency specializing in the outdoor, active lifestyle, snowsport, and bike markets. Our Boulder office needs a creative, seasoned PR strategist to join our account management team. Our requirements are straightforward but our demands … Continue reading

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