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Author Archives: keith
Comin’ Straight Outta Jersey
In 1975, in Princeton, N.J., Bill Stephens had a vision to create the best outdoor lights. Bill was a big SCUBA diver back then, so naturally the first lights he created were suited to his underwater passion.* Princeton Tec was … Continue reading
Posted in Lifestyle, Outdoor, Verde Culture
Tagged crash course in making lights, gear, headlamps, heritage, industry, leader, made in the usa, new jersey, outdoor, princeton, princeton tec, SCUBA, video, vimeo
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New Planks, Powder & a Perm
It happens every year. The boys from Powder Magazine and dozens of ski testers descend on Teton Village to put the newest of new boards to the test at the Jackson Hole Mountain Resort for next year’s Gear Guide. For … Continue reading
Posted in Lifestyle, Uncategorized, Verde Culture
Tagged backcountry.com, derek taylor, eli manning, G3, high five foundation, jackson hole, jackson hole mountain resort, new, new england patriots, new york giants, perm, powder, powder magazine, powder week, powderweek, ski, skis, teton village, verde pr
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Meet the Newest Verde Team Member
His personal motto is “You have to try everything once.” Whether it’s pigs feet, moonshine or siphoning gas from a car, Andrew Small lives for the experience. His newest experience: joining the Verde family in our Jackson, Wyo. office as … Continue reading
Posted in Lifestyle, Outdoor, Verde Business, Verde Culture
Tagged account coordinator, andrew small, business, gear, greenwich, hamilton college, jackson, jackson hole, lifestyle, mountain, pr, public relations, ski, skiing, social media, trew, verde pr
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Life At The Outdoor Retailer Winter Market Show
Top 10 hints to help your OR experience in Salt Lake City Incandescent lights, tons of product, countless happy hours and dozens of handshakes and/or fist-bumps. Any Outdoor Retailer show wouldn’t be the same without them. From newbies to crusty, … Continue reading
Posted in Lifestyle, Outdoor, Verde Business, Verde Culture
Tagged business, gear, mexican food, Michael Franti, new, outdoor gear, outdoor industry, outdoor reatiler, outdoor retailer show, outdoor retailer winter market, Salt Lake City, Salt Palace, show, sundance film festival, survive, Top 10, Utah, Utah Jazz, verde pr, Whole Foods
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From Seattle With Love
I’m starting to think that the reputation Seattle has for rainy, dark weather is a sham. I’ve been there four times this year to visit our clients based in that amazing city: LeMond Fitness, Outdoor Research, K2 Outdoor, EcoQue Green … Continue reading
Posted in Lifestyle, Outdoor, Verde Business, Verde Culture
Tagged business, camping, climbing, gear, hiking, innovative, mountaineering, OR, outdoor, outdoor industry, outdoor research, PNW, seattle, technology, verde pr
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