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Category Archives: KCOrner
Potential Fallout from the Sequester
Though I stay informed, I don’t profess to be a policy wonk when it comes to national plans for recreation, public lands and access. Here’s what I know: the sequester officially went into effect on March 1, 2013, inflicting what … Continue reading
Posted in KCOrner
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Piers Fawkes has Thrown Down the Hammer on Press Trips – Did You Get that Memo?
I can remember being a journalist in the active outdoor lifestyle and fitness markets just like it was yesterday. *Sigh* At the time, survival hinged on writing for multiple titles, some consumer and some trade. Aside from trade shows, our … Continue reading
Posted in KCOrner, PR 360, Uncategorized
Tagged Bicycling magazine, Billy Brown, freelance writing, Matt Phillips, Media Trips, Piers Fawkes, PR industry, Press Trips, PSFK.com, Trek Tech
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Thank You, Primaloft®
We are basically getting married, Kristin. I need to make sure that this is a fit for my team because we are a very tight-knit family. I turned my head slightly sideways (kind of like a dog when it hears … Continue reading
Survival of the Nimblest: Lessons From the Great Recession
by Kristin Carpenter-Ogden CEO and Founder of Verde PR & Consulting WANTED: A navigator with nerves of steel, a cool head, strong stomach and an uncanny ability to route-find over a long, unmapped region for a point-to-point race. Strong propensity … Continue reading
Posted in KCOrner, Verde Business
Tagged brand, budget, communications, great recession, marketing, pr, public relations, retail, strategy
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