Earned · Owned · Paid
Verde PR employs an integrated Earned, Owned, and Paid strategy to its public relations campaigns. The Earned, Owned and Paid strategy combines traditional media relations activities (Earned) with a dynamic social media presence (Owned) and online web marketing investment (Paid), which will deliver a highly targeted, unique and consistent brand experience to target audiences.
Verde’s integrated strategy is fueled by a focused brand communications approach that is fluent to our client's target audiences. Verde’s journalism roots create engaging story telling for our clients. Our digital acumen translates into “show me’s” that go deeper and beg to be shared online.
Verde was founded and built by journalists in 2001 and cultivates media and blogger relationships through constant contact with the highest level of service offered today by any agency in our core markets. Verde offers best-in-class media relations (trade, consumer and social web) through detailed media tracking and reporting via state-of-the-art media blogs and Social Media Release (SMR) pages for all of our clients housed on the Verde Web portal.
Owned media initiatives include social strategy development, social systems development and custom content. Verde is leading the PR world in our markets with social media communications initiatives and we take great pride in guiding our clients to the most relevant social media practices. We individually tailor social media plans to best support the communication strategies of our clients, including branded Social Media Release (SMR) pages that cater specifically to social media-oriented journalists, bloggers and writers.
Verde's Paid Advertising team manages Print and Online advertising placements in advertising mediums including Outdoor industry specific print media, premium web properties and major Internet ad networks. We negotiate placements, pricing and rates to create custom advertising programs to support client objectives. Our Paid strategies work in tandem with our Earned and Owned strategies to maximize return.