Verde is an agency founded by journalists and with our founding story comes a die-hard commitment to creative storytelling and high-quality editorial to our family of clients. It’s who we are.
Great content starts with the ability to search out and shape the core tenet that makes a given story sing. Equally important, Verde has the experience and tools to develop strategic content marketing plans that ensure our content is discovered and shared, and that our content services are bottom-line driven for our clients.
It’s estimated that nine out of ten organizations are marketing with content. This is a reaction to consumer’s online research and engagement habits in the on-demand age. Brands can own messages in real time, becoming publishers to an audience that is ready to receive across many platforms – especially mobile - at anytime of day. Verde’s content-based client services are always built on a solid editorial platform, independent but brand-embedded enough to mine the exclusive information consumers demand.
It’s important to note that with so many companies acting as publishers, the proverbial airwaves are crowded. A generalized approach is no longer effective and Verde takes the opposite approach, providing a high level of fluency for a category, instead of a generalist approach for many. It’s absolutely critical that this category-specific brand message is strongly in place consistently for our clients and this is an area of specialization for our team.
Search engines today are more than Google and Yahoo; they are Facebook, Twitter, YouTube, and Vimeo. It’s important to publish multichannel brand content, served to consumers in the most relevant places.
Verde has invested in a stand-alone Content Solutions division, that’s turning six-years-old in 2013. Our Content Solutions division works hand-in-hand with the social/digital team, the events team, with our marketing group and of course, with our public relations teams. When Verde puts our brand of integration on a campaign, the storytelling is consistent and broadcast across the most relevant channels for our clients, and each campaign is set to serve our clients’ business goals.
Craig Randall serves as the Director of Verde’s Content Solutions and Social/Digital teams. Craig’s team manages a group of professional, non-bylined journalists on retainer offering the best quality branded editorial available today for our client partners.
“It’s absolutely critical that this category-specific brand message is strongly in place consistently for our clients and this is an area of specialization for our team.”
Verde’s Content Solutions service offerings are available a-la-carte and as part of an ongoing retainer package. Verde is proud to offer the highest quality editorial and video/photo content production in the market today. Our content is known as on-brand and fluent for the outdoor active lifestyle markets (bike, snow, outdoor and action sports), the travel, consumer electronics and fitness markets, and the natural-products markets.