Salt Lake City, Utah, (April 24, 2009) ­- Beyond Coastal sun care products and Chums, the leading outdoor accessory brand, announce the hiring of Verde PR & Consulting as the agency of record for the two brands effective immediately.

Verde will handle public relations support for both the Beyond Coastal and Chums brands in the outdoor, snowsports, bike, surf and health and wellness markets. Additionally, Verde will support the Chums/Beyond Coastal marketing and branding efforts and spearhead the brands’ new media presence going forward.

Chums now incorporates the Chisco accessory brand and purchased Beyond Coastal in early 2008. The strength of the two leading accessory brands brings forward a powerful market leader in the Chums accessory business. The Chums team is committed to helping its retail partners harness the amazing potential of solid margin add-on sales, high-yield per square foot accessories, and reputable products in the retail marketplace. Beyond Coastal will announce a relaunched web presence in the next month.