SANTA ROSA, Calif. (September 23, 2009) – Buff, Inc., manufacturer of versatile, popular and multifunctional headwear, forges ahead in the cycling market with its new rider-specific designs and special offers to accommodate the needs of independent bicycle dealers (IBDs).
“Because of Buffâ’s design and fabric technologies, Buffâ cycling fans are discovering the numerous uses, and its versatile, such as: as a helmet liner, neck shade, reflective visibility and the list goes on,” says Shirley Choi Brunetti, vice president and general manager of Buff, Inc.
“We’re very excited to continue to deliver to cyclists and IBDs worldwide with ever-evolving uses and cycling-friendly designs,” continues Brunetti.
Buffâ headwear is extremely versatile and can be worn in a variety of ways to accommodate weather conditions and personal style. In colder climates, a Buffâ can be transformed into a beanie to keep out the cold and fit comfortably under any bike helmet without feeling bulky. Likewise, in warmer climates, a Buffâ can be worn as a sweatband helmet liner to wick away perspiration and offer dry comfort. Additionally, cyclists love to channel their inner Marco Pantini, il pirata, by wearing their Buffâ in a Saharan desert and pirate-style to keep the sun off the back of the neck while riding.
All Buffâ models, except for the 100-percent natural Merino Wool Buffâ, incorporate Polygiene for active odor control. Polygiene releases non-toxic silver ions that break down odor-causing bacteria to keep you and your Buffâ smelling fresh during and after your ride. Polygiene lasts the lifetime of the garment and is machine washable.
At Interbike 2009, Buff, Inc. continues its momentum in the cycling industry with the following product offerings for cyclists:
- The UV Buffâ protects against 95-percent of damaging UV rays and is made from CoolMaxâ Extreme microfiber fabric that evaporates perspiration before your eyes, as well as reducing skin temperature and maintaining hydration. It is available in hundreds of fun patterns for men and women. $23 MSRP
- The Headband Buffâ is an ideal helmet liner that stays in place at all times and keeps hair and sweat out of the eyes. Its thin layer construction allows it to fit seamlessly under your bike helmet and can be slid down to cover your ears on cold morning rides. This Buffâ is offered in numerous patterns for men and women. $14 MSRP
- The Reflective Buffâ is made from 100-percent high tech microbfiber that is exceptionally breathable in the summer and helps to keep in the heat during the winter. It’s complete with two 3M Scotchlite vertical, retro-reflective stripes that provide visibility in low light conditions from approaching vehicle headlights up to 492 feet away. Also available in an array of fun patterns. $21 MSRP
- The Original Buffâ is also made from high-performance microfiber fabric boasting outstanding moisture management properties. This Buffâ is available in over five different biking patterns and hundreds of prints in general. $20 MSRP
Beyond offering a versatile and multifunctional product loved by cyclists around the globe, Buff, Inc. presents a strong value proposition to IBDs during a tough economic climate. Buff, Inc. products boast quick inventory turnover because of its economical price points and the fact that most customers will purchase more than one model or pattern at a time as gifts and to satisfy different needs.
Additionally, Buff, Inc. offers high profit margins of 50-percent or more because its point-of-purchase (POP) merchandising tree takes up little-to-no space on the shop floor and can be placed near the register with Buffâ’s counter display to stimulate impulse buys.
A free point-of-sale (POS) merchandising kit will be supplied to IBDs with the first order to ensure a successful opening store launch and includes: a counter or floor display based on order, mannequin head to demonstrate the different ways of wearing a Buffâ, “How to Wear a Buffâ” DVD, posters and stickers.
To top things off, Buff, Inc. is offering a show special for all new dealers, which entails a 5-percent discount off the entire order and free ground shipping. Dealers must complete the order on the Interbike 2009 show floor.
Please stop by Buffâ’s booth, number 3822, at Interbike 2009.
Please visit the Buff, Inc. website and Social Media Release webpage for new, featured products, up-to-date company news, video, images, and much more. Also, please join the Buff, Inc. Facebook fan base.