SANTA ROSA, Calif. (September 10, 2009) – Buff, Inc., known for their innovative, versatile and multifunctional headwear, is excited to announce the unveiling of new prints specifically for hunting, the Blaze Orange Original Buffâ and the Blaze Orange Camo Original Buffâ debuted at Outdoor Retailer Summer Market 2009.

“After numerous requests, we are very pleased to be able to fulfill this need by now offering two new SKUS of Blaze Orange for hunting enthusiasts. We debuted these new designs in July 2009 at the Outdoor Retailer tradeshow and have already booked countless orders. With these new designs and Buff’s overall versatility for hunters, we hope to pave the way deeper into the hunting market, “says Shirley Choi Brunetti, vice president and general manager of Buff, Inc.

The Original Buffâ is designed to offer technical performance and protection from the elements for hunters deep in the woods. It can be worn over 12 different ways to accommodate varying weather conditions and offer a custom fit.  Additionally, the Original Buffâ is made from microfiber fabric to provide superior moisture wicking and dry comfort properties, as well as to reduce skin temperature and maintain hydration.

All Buff models, except for the new Merino Wool Buffâ, incorporate Polygiene technology for active odor and sweat control by releasing non-toxic silver ions to break down odor-causing bacteria.

Along the same vein, Buff Headwearâ offers additional hunting-relevant performance and lifestyle Buff models and prints, including: the Original Buffâ in six different camouflage patterns, the American Flag Original Buffâ, the Polar Buffâ with PolatTecâ fleece in two different camouflage patterns, as well as the Cyclone Buffâ made with a combination of PolarTecâ fleece, Gore Windstopperâ and microfiber fabric for severe protection against the fiercest elements.

Please stop by Buff’s booth, number 517, at Fly Fishing Retailer 2009 to check out the new Blaze Orange hunting models.

The Original Buffâ in Blaze Orange and Blaze Orange Camo will be available by September 10, 2009.

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