SANTA ROSA, Calif. (April 30, 2009)- Buff, manufacturer of versatile, popular and multifunctional headwear, is undergoing many positive changes due to substantial growth and success in 2008 and into 2009. Effective May 1, the company name will change from Original Buff, SA USA to Buff, Inc. to become a subsidiary of Original Buff, SA Spain. Additionally, former US general manager, Shirley Choi Brunetti’s position will adjust to vice president and general manager of Buff, Inc.’s U.S. operation.

“Currently, we have been operating as a foreign branch of Spain since 2003 and now Buff, Inc. will be handling all U.S. sales. It has been confusing that two companies were handling Buff and now that we have simplified our business, we have the ability to focus our attention in building the brand and acting as one voice to consumers and dealers, “ explains Shirley Choi Brunetti, vice president and general manager.

“We are very proud of our success in the U.S. market over the last couple of years and hope to continue to grow and push deeper and deeper into all resonating markets as the most versatile and functional accessory for all active endeavors,” continues Choi Brunetti.

Buff’s success in the U.S. market in 2008 paved the way by growing 50-percent in sales. Further changes and plans for growth include upcoming hires for a U.S. sales manager, marketing coordinator and assistant, as well as a bookkeeper.

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