SANTA ROSA, Calif. (December 22, 2008)- Buff® headwear, known for stylish, versatile and multifunctional headwear, continues down the road of leading-edge innovation by proudly unveiling the Wool Buff® made from 100-percent natural Merino Wool at Outdoor Retailer Winter Market 2009. 

“We are very excited to launch the new, all-weather Wool Buff® at Outdoor Retailer in January.  We think that it will be a hit because of its natural fiber properties, next-to-skin feel and sleek, seamless style with a variety of offered colors,” says Shirley Choi Brunetti, general manager, United States.

Merino Wool boasts numerous advantageous characteristics, making for the perfect winter Buff® that will keep you warm, cozy and protected during the frigid winter months regardless of activity on the holiday agenda. Wool’s unique properties have long made it an essential material in outdoor clothing. 

Wool provides unbeatable insulation even when wet, and Merino Wool, with finer and more numerous fibers, efficiently traps air for advanced moisture management. Merino Wool’s natural microclimate control will keep you warm in cold weather and cool in hot weather.

Additionally, wool’s natural qualities include: water-repellent, odor-resistant, natural stretch and elasticity, flameproof, durability, UV protection, and anti-static. Merino Wool, among the qualities listed above, also proves to have a soft, luxurious, next-to-skin feel without the itchiness of coarser wool.

The Wool Buff® can be worn over 12 different ways, with the most popular winter styles including: neck gaiter, beanie, headband and facemask. The Wool Buff® is seamless for added comfort, machine washable and one size to fit all adults. It will be available in the following colors: Cru (cream), Stone (light grey), Camel (beige), Kaky (moss green), Grana (red), Navy, Grey and Black.

Buff® is thrilled to announce that they will be donating one-percent of proceeds from Wool Buff® sales to a non-profit organization that promotes education around sustainable living. Buff® is currently investigating its options and will announce the beneficiary at a later time. 

$27.00 MSRP

The Wool Buff® will be available in stores August 2009.