Toronto, Canada (January 19, 2009) –Tilley Endurables, the first company to successfully bridge the concept of hats to gear, is bridging a new relationship with the National Audubon Society. Tilley proudly supports the mission of Audubon and is working with its retailers to strengthen the organization through cross branding.
Tilley has re-branded their LTM5 Hat in Olive; it is now officially named the Tilley Audubon Hat. This style comes with Tilley’s lifetime guarantee and it also: floats, ties on in the wind, is certified UPF 50+, repels rain, is crushable, packable, machine washable and has Tilley’s infamous secret pocket. As with almost all Tilley Hats, the Audubon style is made in Canada.
“Consumers can purchase National Audubon Society consumer products, such as the Tilley Audubon Hat, and raise awareness of our conservation work,” said Sandy Pinto, director of Licensing. “We are excited to be working with Tilley and to gain their support for our mission and organization.”
Tilley makes the best, most practical outdoor hats in the world™. They are an essential accessory when enjoying wetlands and wildlife and they offer protection from the sun and rain. A Tilley client can feel good that their Hat purchase is associated with such a wonderful cause and organization.
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About the National Audubon Society
Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Our national network of community-based nature centers and chapters, scientific and educational programs, and advocacy on behalf of areas sustaining important bird populations, engage millions of people of all ages and backgrounds in conservation. Please visit our website for more information.
About Tilley Endurables
Tilley Hats can be purchased at more than 3,100 partner retailers worldwide, including over 1,900 active lifestyle stores across the United States. Consumers can find store locations and obtain further information at http://www.tilley.com or call 1-800-ENDURES (1-800-363-8737). A leader in travel and sun protection gear for more than 28 years, Tilley Endurables designs its signature Tilley Hats and travel clothing with unique, long-lasting features for travellers who embrace their unique spirit of adventure.
Media Contacts:
Verde PR & Consulting
Julie Snider-Popp
juliepopp@verdepr.com
970-259-3555
Tilley Endurables
Zoë Zwolak
zoez@tilley.com
416-444-6944 x 258
The National Audubon Society
Delta Willis
dwillis@audubon.org
212-979-3197