Verde professionals have backgrounds in marketing, journalism, writing, graphic design, web development and project management. We also have personal interests in common; our backgrounds and hobbies are rooted in being outdoors as much as we can. Many of us have spent our early careers as liftees, bike shop mechanics, raft guides, bike racers and snowsports aficionados in search of the best powder. Our team is diverse in both our professional skill sets and our outdoor passions. We believe that our employees need to have both to enable Verde to deliver a comprehensive suite of professional public relations and brand communications services to our family of clients throughout the outdoors, fitness, active lifestyle, travel, consumer electronics and related industries.

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Media/Web Analyst - Paid Media Team - Verde PR & Consulting

Summary
The Media Analyst works with internal customers and external clients to design, develop and implement paid media strategies including paid and organic web site campaigns, paid search campaigns, social contests and initiatives and other paid media campaigns on major Internet advertising platforms.

Position Requirements

• A strong understanding of search engines and SEO best practices
• A strong understanding of PPC campaigns on Google, Facebook, Bing and other major search platforms
• A strong understanding of web development technologies including the following: Website Landing Page usability and design, Form design and data collection
• A strong understanding of major social platforms, experience developing & implementing Facebook apps and Social campaigns
• An understanding of website usability and information architecture / organization
• A working understanding of web analytics packages, creating and analyzing web analytics reports
• Intermediate to advanced working knowledge of Microsoft Office including Microsoft Excel
• Understanding of client-side scripting languages
• Process analysis, process improvement and process documentation
• Must be able to understand and develop web site code: Coding in the following languages: FMBL, HTML, PHP, ASP, ASP.net
• Must enjoy working in cross functional teams across remote offices
• Basic project planning, project estimation and reporting skills (Excel,Word,etc.)