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COMPANY OVERVIEW

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.
MEDIA CONTACT

Dave Simpson
dave@verdepr.com
(970) 259.3555
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Company Profile
If you're a guide in the backcountry, other people's lives can depend on the gear that you choose. That's why, in 1995, when we first started out making avalanche probes, we decided to hold every item we made to a higher standard. Once we'd set this standard, the name of our new company became obvious: Genuine Guide Gear. It’s not just a name. It is a badge that every item we produce must earn the right to wear.

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