As one of the first agencies in the active outdoor lifestyle markets to offer comprehensive social-media planning, execution and analysis, Verde’s social/digital services division has grown into the leader in our markets.
Like all Verde services, our Social/Digital service offerings are completely customized for each client and are built to further sales and growth goals.
The launch process is comprehensive. After learning short- mid- and long-term business, branding and engagement goals, the Social/Digital team guides clients through channel selection. Content resource identification and platform management are addressed from a strategic approach throughout a campaign or calendar year. Content planning is tailored to support consumer-direct goals, including awareness, engagement, and bottom-line conversions.
Consumers look to brands for inspiration and for a sense of bolstering their identities. A critical part of success in this equation is curation; customers expect far more than simple marketing messages. Verde’s social community management team will be embedded with the brand, the consumer’s lifestyle, and the people and places that surround it.
We continually work to build and refine the brand’s voice. Everyday, consumers are creating content for and about your brand, it’s important to be in equal parts listening and leveraging what consumers say about your brand on social media. Verde creates original social media programs to capture and build audience attention.
Fully integrated approach
In addition to the curation angle, customers expect that a brand’s message be highly integrated and combine multiple points of entry. We ensure that our Social/Digital team works very closely with each client and very closely with the teams within Verde working on the different services being offering to the client.
“Social media and these virtual communities is now a priority in a communications strategy. At Verde it is an integral part of our daily work and our clients have seen great success in meeting their goals.”
Verde Social Media offerings include:
- Community management: engaging, responding, and curating community feedback and content
- Integration with all other service strategies, sales goals and growth goals of the client
- Diverse channel management from: Facebook, Twitter, Instagram, Pinterest, Tumblr, and more
- Influencer, ambassador, and athlete campaigns to support seasonal product releases, new category debuts, and broader awareness opportunities
- Audit of current channel presence, best practices, and delivery of tactical plans
- Access to Verde’s investment in Social Media management tools