Success to Verde means our clients meet their goals. Verde is well known for tailoring strategy and tactics to support our clients’ brand and sales goals.
Our integrated approach employs a comprehensive approach at all relevant avenues for communicating a brand message and developing communities dedicated to that brand. Verde offers earned, owned and paid media services for our family of clients, in addition to our proprietary content service and our corporate social responsibility practice specialization. Check out a full list of our services.
Verde is about transparency. We don’t believe in “spin.” We believe in educating our clients’ audiences, engaging and activating them to enable end consumers to make the right decisions to support their lifestyles. We live and play in our focused markets, so we intuitively understand how to create stories that empower visibility and choice. We further our clients’ stories to their target audiences and keep them engaged while encouraging activation – whether its sharing content and supporting a purchase decision.
A single “PR Package” isn’t right for every company. Verde analyzes opportunities and recommends services that will maximize return on investment, supporting marketing and sales goals and define brands. We deliver results.
Verde Provides: Corporate Social Responsibility (CSR) Consulting and Communications, Media and Public Relations, Product Placement Support, Global Communications Management and Constituent Outreach
The Brand: As an aftermarket care product in multiple global markets (outdoor, travel, snowsports, cycling, green, equestrian and motorcycle, among others), Nikwax has huge potential reach. Nikwax has the added complexity of an intricate scientific story that is central not only to the brand’s unparalleled performance, but also to its distinction as the environmentally-friendly market leader in the competitive aftermarket cleaning and treatment category.
The challenge: Increase avenues for sales by educating the trade and the general public on the effectiveness of the product and the environmental considerations of the entire company, without getting bogged down in scientific tedium. The brand has been the market leader since it established the aftermarket category in 1977. How can a communications plan support growing market share, growing mindshare while continually creating newsworthy content?
The solution: Nikwax is a Verde case study for integration. Verde has focused on making Nikwax a “lifestyle” brand for the conscious consumer. A multi-faceted approach catalyzed consumer and trade-oriented campaigns, while creating annual Corporate Social Responsibility (CSR) reports that document the company’s exemplary environmental record.
This strategy was instrumental in supporting record sales for the company through the economic recession of 2008-2010. Verde advised and supported the Nikwax internal social media team and was instrumental in recommending tactics that directly influenced a 900-percent growth in Facebook “fans” during the same period. (This was just prior to the Facebook “like” button.)
Side note: Nikwax is one of our founding clients, from over a decade ago in 2001. We consider our decade-long partnership a success in its own right. We’re proud of our continued relationship and still take great pride in the opportunity to contribute to the success of a true heritage brand in Nikwax.
Verde Provides: Media and Public Relations, Branding Support, Product Placement, Creative Social Web Relations, Internal Communications and Constituent Outreach
The Brand: Julbo designs and manufacturers the world’s premium optical quality sunglasses and goggles. Julbo is the founding mountaineering eye protection brand and is an independently, family-owned and operated company based in the Jura Mountains of France.
Julbo has a cult-like, passionate following by consumers and elite athletes who value the brand’s unmatched technical, optical quality, on-mountain performance and cutting-edge sunglass solutions that work for the range of mountain sports and lifestyle uses.
The Challenge: The sunglass market is highly competitive and dominated by corporate behemoths masquerading as independent brands. Julbo is authenticity in the outdoor, trail, bike and snowsports market. Julbo also has strong success in the optical market and among the parenting and children’s optics markets. Just under a decade ago, Verde was charged with helping Julbo to increase market share, brand visibility and mindshare, without devaluing the high-end nature or independence of the brand.
The Solution: Verde continually delivers results for Julbo because we are capable of furthering a very technical brand story in an era of 10-word magazine captions. Verde understands the power of the “show me” with Julbo; we position and create interest around Julbo products and heritage, but concurrently position content and athletes to support the unique leadership of the brand.
We continually change and reconsider how to make Julbo relevant to its audiences; we work to keep our support as nimble as the end consumer taste can be. It varies seasonally and by technological advance. Verde placed laser-like focus on the influencers in media and sport to keep Julbo relevant and top-of-mind to its customers and end consumers alike.
Media placements ranged from high profile lifestyle and outdoor titles, like Outside Magazine, Esquire and Men’s Journal, to niche performance-driven titles like Runner’s World, Triathlete and Climbing. At the same time, Verde maximized the contributions of Julbo’s sponsored athletes, and we work to continually refresh innovative social/digital strategies for Julbo, in addition to providing experiential events for the brand.
When Glen Plake, world-renowned skier and well-known personality, joined the Julbo team, Verde designed and executed on a plan that included traditional media placement, trade show appearances, social media activity, and an experiential media and end-consumer event/online campaign called the Julbo Glen Sessions. The ski world was immediately on board, resulting in coverage from major players in online ski media to forums and Facebook postings. A Glen Session Contest served as the big finale, engaging consumers and encouraging video submissions. The final voting for the Glen Session Contest tallied numbers in the thousands.