More than 1,200 outdoor gear manufacturers, businesses and non-profits will be exhibiting at the Outdoor Retailer Summer Market trade show. Additionally, 300 writers, reporters, and bloggers representing 75 media outlets will also be in attendance covering the show. Do the math and you’ll quickly see that the odds are against you in landing a cherished appointment with the entire Backpacker Magazine editorial team. So when you finally do entice the media to your client’s booth (with promises of beer, swag, exotic trips...), it’s important to make the most of the opportunity.
With more than 100 Outdoor Retail trade shows and thousands of media appointments between the Verde PR team, we know what works and what doesn’t. We’ve compiled a list of do’s and don’ts from our time at OR to help ensure any time with the media is time well spent -- for you, the media and your client. Check it out and add your own.
