Our passion

At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

We live and breathe this life.
Who better to help tell your story?

Verde Team at NYC media event

Our experience

We are a women-founded, woman-led PR and brand communications agency based in Durango, Colorado, with roots and reach that extend well beyond. We have team members in Boulder and Jackson, Wyoming, as well as Seattle, San Diego, LA, and Louisville, Kentucky. Living, working, and playing in the places our clients' audiences call home.

We’re a close-knit team of nimble, creative thinkers.

For nearly 25 years, we've helped 200+ brands launch products, build awareness, and drive leads, in North America and globally, with integrated, omni-channel marketing strategies. We align consumer-driven insights with brand goals to deliver agile, effective communications across every touchpoint.

This is modern PR—coordinated, adaptable, and essential to sales and marketing traction.

We specialize in lifestyle-driven markets: outdoor, snowsports, cycling, travel, action and endurance sports, overlanding, fitness, wellness, and craft beer and spirits. These industries shape not just core enthusiasts but casual participants too.

We know them because we are them. We know how to deliver results.

Our team

Julie

Kristin Carpenter

Dave

Becca Katz
Jenna Nabors
Alexa McRoberts

Jenna

Kelly Sallinger
Matt Sklar

Kelly

Matt

Alexa

Becca

Kristin

Kevin

Yesenia

Gina Carrasco-Songer

Emily

Tyler

Gina

Elias

Verde Values

  • People

    We strive to build careers, not just jobs.

    We believe in fortifying a “people-first” work culture that supports well-being and health.

    We value our relationships with one another, colleagues, clients and consumers.

  • Passion

    Our professional work is elevated by our personal passions for the activities we love, the social justice we advocate for, and the places we work to protect. We are enthusiastically committed to supporting and amplifying our clients’ efforts to effect positive change.

    Building emotional connection is more than a valid communications strategy; it’s the cornerstone of enduring relationships between humans, brands and consumers, and people and the planet.

  • Professionalism

    We value integrity and authenticity.

    We value transparency and honesty in our interactions and communications.

    We believe ALL individuals should feel safe in the outdoors and the outdoor recreation industry.

  • Principles

    We aim to be the most sought-after agency in the outdoor industry for employees and the brands we work with.

    We embrace change and evolution, and foster a culture where big ideas are welcome.

    As our own business and as a partner to our clients, we must be part of the solution around greater diversity, equity and inclusion in the outdoor recreation industry.


Verde is proud to be a member and partner of the following organizations:

  • At Verde, we’re proud members of The Conservation Alliance, actively supporting their mission to protect North America's wild places and preserve outdoor access. Through advocacy and funding initiatives, we're committed to sustaining the landscapes we love and rely on.

  • At Verde, we’re proud to support the American Alpine Club and their work to protect climbing access, fund conservation, and build community in the vertical world. Their mission directly supports the athletes, guides, and brands we work with every day.


  • At Verde, we are committed to promoting diversity, equity, and inclusion, especially in the outdoors. We recognize that the outdoor industry has not always been accessible or welcoming to all. We strive to change that through our work with our clients and media partners who have broad reach, as well as through our internal work as an agency.

    We believe that everyone should have the opportunity to experience the mental and physical benefits of nature, regardless of their race, ethnicity, gender, sexual orientation, age, ability, or socio-economic status.

    We are dedicated to amplifying diverse voices and stories in the outdoor industry, and to working with organizations and individuals who share this commitment. We strive to create a team that reflects the diversity of the communities we serve, and to foster an inclusive and respectful work environment.

    We are committed to continuous learning and growth, and to using our platform and influence to advocate for equitable access to the outdoors for all.

    Our dedication to ongoing development extends to utilizing our influence and resources to promote equal opportunities for all individuals to experience the outdoors, not only within our own organization but also among our clients and partners. We aim to facilitate their growth and progress towards this objective and their own inclusion goals.

    Verde is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, disability, marital status, or status as a U.S. Veteran.

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