Verde Voice
Public relations and digital marketing change fast. In service to our clients and the strength of the markets we serve, we’re always on the hunt to identify what’s on the horizon, and how these technologies, trends, and channel developments might (or might not) be leveraged as actionable solutions.
For news, analysis, and the occasional less reverent content, follow our blog, The Verde Voice, and subscribe to the Channel Mastery Podcast.
Spring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America's most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season.
Astronaut Ice Cream, the original freeze-dried astronaut ice cream developed with NASA in 1974, is over the moon to be celebrating its 50th anniversary this year. As the stars would align, April 8, 2024 also marks a total solar eclipse, which hasn’t happened in North America since 2017 and won’t happen again until 2044.
In tandem with the release of Rapid Hydration,Tailwind Nutrition launches contest for a trip to the brand’s iconic hometown and mountain sports paradise in Southwest Colorado
We’re social and love adventures
The Verde crew spans across the San Juan Mountains, the Rockies, to the Tetons and out west to the Cascades. Join in on our adventures on Instagram.