Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Spring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Prepare for your solar eclipse camping with some out of this world gear from our brands! On April 8, 2024 a total solar eclipse will cross North America, passing over Mexico, United States, and Canada! Campgrounds in “eclipse states” are booking up, with reservations increasing by more than 500% in Arkansas and Vermont, 300% in Oklahoma and Ohio, and more than 100% in Texas, New York, and Missouri, Forbes reports.
As campsites begin to book up, now is a great time for journalists and media outlets to discuss camping trends and the gear and brands that go along with it. Don’t get left behind - reach these camping planners early in the season while they are planning for trips and purchasing gear.
Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to beginner snowshoers who want to invest in shoes that they can grow into over time.
Seattle-based Mountain Safety Research® (MSR®) is excited to introduce three new products to its Titanium cookware assortment for spring 2024 - a Titan Double Wall Mug, Titan Long Spoon and Titan Spork. The brand also refreshes the collection with thoughtful updates to their Titan Kettles and their 450 mL Titan Cup, all designed to be more functional, packable and reliable than ever before, making them the ultimate ultralight choice for thru-hikers and gram counters.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Bikepacking season is here! Over the past few years, bikepacking has exploded in popularity, with search volume growing more than 2x since 2017. This year, our Verde brands have rounded up a handful of products that are good considerations if you're gearing up to head out on your own trip, or write about new products for this popular adventure sport.
Warm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
Seattle-based Mountain Safety Research® (MSR®) is excited to announce their newest tent series, the Habiscape™ Tent Series for spring 2023. The Habiscape is the newest frontcountry tent offering from MSR, with highlights such as added features for convenience, livability, and luxury, offered in 4-person or 6-person options.
Dads have long been known to be lovers of the outdoors, whether it’s simply getting out for a walk, or sharing passions like camping or skiing with their children. Plus, fathers, in their busy lives, often enjoy the versatility and utilitarian nature of outdoor clothing and gear. Then we have the gearheads, many of us here at Verde are lucky enough to have had our gear obsessions passed down from our parents. The link between Dads and their gear is boundless, so let’s break down our favorite Father’s Day gifts that you can share with Dads and readers alike.
Even though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for fishing.
Even though winter is just kicking into high gear [at least here in Colorado], we wanted to share some new gear coming down the pipeline from a few of our favorite brands.
Let’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
While flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
For the people in your life that just can’t get enough miles on the trail, runs down the mountain or nights spent under a star covered sky - get them what they really need to keep doing what they love this holiday season. We’ve compiled a list of gear to help you pick out the perfect equipment for your adventurous loved ones. Picture it now: a campfire blazing, the ORCA cooler stocked full with some tasty 10 Barrel Brewing IPAs while everyone rests in their GCI Kickback Rocker after a fun filled day. That’s just one of many scenarios this list will help to create.
Seattle-based Mountain Safety Research® (MSR®) is excited to announce the launch of the Guardian™ Gravity Purifier for spring 2021. The Guardian™ Gravity Purifier is a state-of-the-art, versatile, high-volume water purifier—and the only gravity purifier on the market that meets the rigorous NSF protocol P248 military testing standard.
