Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Leaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
We’re not only going to share our favorite gifts for skiers but also help you identify the hottest trends and most-searched-for topics in skiing. This means that you can not only have a great gift guide, but you can optimize it to stand out in this competitive landscape.
Discover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition Straight Bourbon Whiskey. In honor of the anniversary, Wyoming Whiskey founding Master Distiller Steve Nally and Master Blender Nancy Fraley have barrel selected and batched a rich and balanced 10-year-old rye bourbon worthy of the milestone. This masterpiece whiskey reflects 20 of the rarest casks at the Wyoming Whiskey distillery that were filled in November and December of 2011 and is the oldest product ever released by Wyoming Whiskey.
Wyoming Whiskey announces this year’s annual and limited release offerings of Barrel Strength Bourbon, Outryder Straight American Whiskey and Single Barrel just in time for the holiday season. “Fall is certainly the best time of year to be a fan of Wyoming Whiskey,” said Wyoming Whiskey Co-Founder David DeFazio. “Our barrel selections have been made and our batching season is complete with the largest production run of Outryder ever offered. This season’s Outryder, identified by its black foil logo, is easily my favorite edition of all time.”
Wyoming Whiskey announces the release of its extremely limited edition 1872 9-year-old straight bourbon whiskey. 1872 honors the first 150 years of Yellowstone National Park, and helps support Yellowstone Forever in their continued efforts to protect, preserve and enhance the future of America’s first national park. With only 150 bottles available, this limited release is expected to hit shelves for a fleeting moment in time.
Wyoming Whiskey introduces its Barrel House—a brick and mortar retail store and tasting room located near the town square in downtown Jackson, Wyo. The Kirby-based distillery is expanding their presence in Wyoming by opening a storefront in Jackson where both locals and visitors will have the chance to learn more about the brand, sample the award-winning whiskies, and purchase a bottle of their own to take home.
Summer doesn’t have to end this holiday season for the fish or water sport enthusiasts in your life. Whether you’re shopping for a dedicated angler or a crazy canoe enthusiast, Verde has hand-picked the below collection of fish and water sports products from our industry-leading group of brands. Yakima offers several solutions to more easily transport your rods or watercraft, Slingshot has the extreme sports junkies covered, and apparel brands like Outdoor Research will fill out your wardrobe in no time. Cap the day off with a fine pour of Wyoming Whiskey. Read on to all of our favorite fish and water sports gift picks for 2022.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
As Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
Wyoming Whiskey announces the release of its limited edition Powder River straight bourbon whiskey as a continuation of its annual Wyoming-only releases. This whiskey is crafted from nineteen barrels of Wyoming Whiskey’s finest bourbon which offer a complex interplay between spice, sweet, and savory notes. With only 360 cases available statewide hitting shelves on June 24, the product is expected to sell out quickly.
Wyoming Whiskey announces the release of its limited edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. The collaboration was born in celebration of Yellowstone National Park’s 150th anniversary. The Wyoming Whiskey National Parks No. 2 bottle is the second collectible Limited Edition release in an annual National Park series which debuted in April 2021.
Outryder was first released in October 2016, representing Wyoming Whiskey’s first use of rye, along with corn and malted barley. It quickly became a favorite amongst whiskey connoisseurs across the country and has a history unlike any other product in the Wyoming Whiskey portfolio.
Wyoming Whiskey’s Single Barrel Bourbon is available once again. This highly anticipated and exclusive release is the first batch since it last sold out in November 2020. Single Barrel represents the top 1% of bourbon barrels sampled each year by Wyoming Whiskey.
This July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Wyoming Whiskey today announced the brand has raised over $120,000 in partnership with the National Park Foundation. The brand, which is committed to preserving the natural beauty of America’s wide-open spaces that inspired the whiskey, hosted a virtual auction featuring four beautiful, one-of-a-kind bottles in the Wide Open Spaces – By Air collection, with all proceeds directly benefiting the National Park Foundation.
Wyoming Whiskey pays tribute to Clifford P. Hansen, one of the most iconic figures in Wyoming’s history with Statesman, a limited releasebourbon coming to liquor stores across the state of Wyoming on July 1, 2019
