Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Wyoming Whiskey is proud to announce its strategic partnership with international premium spirits company, Edrington, owner of The Macallan, Highland Park, Glenrothes, Cutty Sark, and The Famous Grouse scotch whiskies, Brugal rum, and Partida tequila.
Read MoreGravel, one of the fastest-growing disciplines in cycling, experienced tipping-point growth in 2018, as exponentially more events, gravel-specific bikes, gear, components and content debuted this year than any year prior.
Read MoreOutdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, won two Editors’ Choice Awards this month from Backpacker Magazine.
Read MoreOutdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales.
Read MoreThe Conservation Alliance welcomes its newest member, Concept III, the premier resource for the performance textile industry.
Read MoreLeader in lightweight, compact truck campers engages with Verde to help tell its innovation story to a wider range of outdoor customers.
Read MorePeople are doing a lot of talking about what the “new” retail experience is going to be. Ashley and Jeremy Dakan are building it. As owners of a 43-year old specialty retail institution in my hometown of Durango, Colorado, the Dakans are adding a second store to their portfolio. While I’m thrilled to highlight a local shop and their grand plans for expansion, the ideas in this episode are universal.
Read MoreThis holiday, give her the gear she needs to match that powerful swagger and satisfy her need for speed.
Read MoreRunners can be super picky about the gear they use while conquering miles. Rightfully so, since the perfect picks can make or break a workout for both total beginners and elites.
Read MoreThis episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion.
Read MoreThe American Mountain Guides Association (AMGA), an educational non-profit dedicated to supporting and furthering the profession of American mountain guiding, has named veteran guide and industry leader Angela Hawse as President of its Board of Directors. Hawse brings more than 35-years of guiding experience to the position, as well as her experience as a business owner (Chicks Climbing and Skiing), educator and leader.
Read MoreThere is SO much in this episode, my head is still reeling. Luckily, it’s reeling with ideas. And I think yours will be, too, after listening to Chris Walton’s take on the top five trends that will shape retail in 2019.
Read MoreBen Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.
Read MoreNew to the roster is the UA HOVR ColdGear® Reactor running shoe, featuring three innovations that you can’t find anywhere else: UA HOVR cushioning, UA ColdGear Reactor technology, and for the first time ever on a road running shoe, soles by Michelin®.
Read MoreThe conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!
Read MoreThe conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!
Read MoreThe conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!
Read MoreChamois Butt’r, the ultimate skin lubricant and chamois cream, expands its product collection for Fall 2018 with the launch of the new Chamois Butt’r Coconut anti-chafe cream.
Read MoreToday’s episode will share with you what’s working today for the best consumer-centric brands as they work to create brand experiences that are both memorable and shareable across multiple channels.
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