Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Today I speak with Blair Clark, president of Canyon Bicycles USA. We talk about the challenges of DTC online bike sales, and importantly, the solutions to those friction points. We discuss the importance of doing what you can, when you can for your consumers, then working endlessly to protect and nurture the loyalty that develops. It’s not just good for the consumer and Canyon, it’s good for the cycling community as a whole.
Read MoreHelp AJ ride border to border for Cycle For The Future and the Touch A Life Foundation.
Read MoreThis week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18.
Read MoreToday I talk talk with founder Christian Schauf about how Uncharted launched with the ultimate expression of consumer connectedness: crowdsourcing. This digitally-native brand is now taking the leap into the wholesale channel. We’ll discuss how content, the right team, a lot of hustle, and an unending drive to connect with your customer combine for success.
Read MoreLEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and passionate cyclists.
Read More’m joined by Ashley Korenblat, the founder of OuterBike (and a host of other VERY impressive titles). The first OuterBike was a relatively radical idea: Instead of giving consumers the opportunity to demo a bike in a few circles around the parking lot, bring the bikes to iconic trails the consumer wants to ride.
Read MorePeople looking to jump-start grassroots efforts supporting outdoor access or other outdoor-related causes in their communities can earn up to $10,000, as Outdoor Research opens the application window for the third year of its ‘We Can’ Grant.
Read MoreThe evolution of the specialty bike market is happening fast. The learning available to all of us lies in the evolution itself. In bike, we’ve got a front-row seat to discover what’s working, and what isn’t, as an entire established industry works to modernize to meet the expectations of today’s connected consumers.
Read MoreToday, I’m proud to kick off a brand-new special series of the Channel Mastery podcast created to pull the most important trends on specialty business evolution from the bike market.
Why the bike market, you ask? Well, in my opinion, it’s the perfect specialty microcosm.
Read MoreThe Conservation Alliance held its second Backyard Collective event of 2019 in Ventura, California on Thursday, April 11.
Read MoreKitsbow, maker of premium cycling clothing and accessories, today announces its second-annual Trail Advocate Program and is in search for 2019 nominations.
Read MoreBalega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019.
Read MoreThe Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5.
Read MoreTAXA Outdoors, the leading outdoor manufacturer of lightweight adventure campers and trailers, earned six awards at the first-ever RVX: The RVX Experience in Salt Lake City.
Read MorePEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills.
Read MoreIn today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses NEED to expand into this realm to continue to serve your connected consumer today.But don’t worry, you don’t need to be a digital marketing expert to reap the rewards. Ryan shares today that the tools exist so that you can make all of these things happen while staying focused on your superlative customer service and cycling expertise.
Read MoreA diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign.
Read MorePeople come to Nick Sargent with a lot of problems. It’s his job to find solutions. But when you’re the president of the snowsports manufacturing trade organization (SIA), run of the mill answers won’t “fix” the complex problems facing the industry, like climate change, production cycles, and baby boomers aging out of skiing and riding.
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