awareness through relationships

influencer and ambassador marketing

 
A Long Day - Crete, Greece - Where to Willie

We know how easy it is to get caught up with all the buzz words around influencer / ambassador marketing these days. It’s nearly impossible to keep up with all the changes on Facebook, Instagram, SnapChat, YouTube, Pinterest…the list goes on and on. With millions of influencers out there, sifting through hashtags and vetting profiles can be overwhelming.

Let Verde help. We have a pre-vetted network of influencers - big and small, micro to macro, who represent a wide-range of talents in outdoor, adventure, and lifestyle. From pro-skiers/snowboarders, bikers, thru-hikers, and that quiet friend sipping Wyoming Whiskey next to the campfire who has 10,000 followers on Instagram. Over the years, we have been fortunate enough to work with some amazing content creators and storytellers. Seeing the success of pass and current programs Verde can help make those connections and create advocates for your brand.

Our approach is different, we see the influencers on our roster as partners and friends. We work to develop strong relationships with them. While it may be common to forget that influencers and storytellers are humans (or pets), and not robots, we go beyond transactional relations - that’s not us. We recognize and respect the countless hours it takes to build a highly engaged audience, capture content and tell a story. From 1,500 fans to 2 million followers, we can help take the guesswork out of an influencer program whether you are launching a new product or building an authentic brand.

Photo by: Where to Willie

 

Influencer marketing SERVICES

  • Recruitment and vetting

  • Team management and communication

  • Influencer activation

  • Ambassador activation

  • Product seeding and placements

  • Reporting

  • Content creation

  • Campaign planning and coordination

  • Optimizing hits and content

“Verde has consistently delivered high-impact media placements for Outdoor Research’s most important product introductions. With two Outside Magazine Gear of the Year awards and more than 40 other awards and accolades.”

—Charles Lozner, Director of Marketing, Outdoor Research