client overview

kari traa

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Founded in 2002 by Olympic medalist and World Champion freestyle skier Kari Traa, the brand that bares her name is a result of Norwegian heritage and the need for trustworthy women’s-specific active wear. Today, Kari Traa is Scandinavia’s leading sportswear brand and Europe’s fastest-growing women’s apparel brand. For strong and active girls who also want to express their femininity, style and individuality, Kari Traa inspires women to lead a happier, healthier and stronger lifestyle—made by girls, for girls. Kari Traa sportswear is available in specialty retail stores throughout Scandinavia, Europe, the United Kingdom, the United States and Canada.



media contact

Alice Baker
Account Manager

Kari Traa in the news