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client overview

kari traa

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Founded in 2002 by Olympic medalist and World Champion freestyle skier Kari Traa, the brand that bares her name is a result of Norwegian heritage and the need for trustworthy women’s-specific active wear. Today, Kari Traa is Scandinavia’s leading sportswear brand and Europe’s fastest-growing women’s apparel brand. For strong and active girls who also want to express their femininity, style and individuality, Kari Traa inspires women to lead a happier, healthier and stronger lifestyle—made by girls, for girls. Kari Traa sportswear is available in specialty retail stores throughout Scandinavia, Europe, the United Kingdom, the United States and Canada.

 
 

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media contact

Alice Baker
Jr. Account Manager
alice@verdepr.com