SBT GRVL - Steamboat Gravel Bike Race.jpg

client overview


Facebook | Instagram

SBT GRVL [Steamboat Gravel] is a new, world-class gravel race experience held on the greatest gravel roads on Earth in magnificent Steamboat Springs, CO. The unique combination of the quiet roads surrounding a thriving resort town create an unmatched venue for a world class gravel bike race.

Verde is providing public relations strategy, tactical planning, and execution for SBT GRVL, resulting in selling out this new gravel bike race within days of its launch. In addition, Verde works with the SBT GRVL crew with strategic support and strategy around influencer activation (ie: Lance Armstrong, Reggie Miller and many others), email marketing, and social media activation.



media contact

Dave Simpson

sbt grvl in the news