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social media marketing
Everyday we read the news about the latest social apps, new features, privacy concerns and more. We sift through headlines telling us Millennials are abandoning Facebook, Gen Z is sticking with SnapChat, YouTube is the second largest search engine in the world, Twitter is done (or is it?). You may be wondering how to keep up? How should your brand respond and be proactive? The landscape changes daily and strategies need to be in place to help guide your decisions, but plans also need to be dynamic enough to pivot when warranted.
Social media has changed the way that we engage with the world. At the end of the day, it is about creating meaningful interactions with your customers and users. Consumers today follow brands that provide a source of inspiration and identity. They are savvy to simple marketing messages, and expect something more out of their social media experience. Verde creates social media programs that will build and bolster your brand's voice so that consumers understand who they are talking to and what they are talking about. Our programs are equal parts listening and leveraging in order to keep your audience attentive and engaged.
Like all Verde services, our social media service offerings are completely customized for each client. Our social team works closely with our clients to ensure our variety of services will optimize each client's opportunities for growth.
First we will discuss short-, mid-, and long-term goals. Because different platforms (ie: Facebook, Instagram, Twitter, YouTube, Pinterest, etc.) present different ways of communicating with the consumer. We will use your goals to guide you through channel selection and activation. From there, content creation and platform management are strategically addressed throughout a personalized campaign or calendar year. The content itself is tailored to support consumer-direct goals including awareness, engagement, and assisting in conversions (retention, email acquisition, site traffic, product sales).
In short, we'll help you figure out what to post, where to post it, and when it will be most effective. Afterwards we will analyze the engagement that each post generates and use it to determine future strategies. We're here to help you establish your presence on social and be by your side as you adapt, grow, and learn.
Verde Social Media offerings
Current channel audits
Audience growth, engagement and retention
Define and drive conversion metrics / Reporting
Goals, planning, content calendars
social media platforms
Facebook: Organic, paid, Facebook Live
Instagram: Organic, paid, Instagram Stories, IGTV
Twitter: Organic, paid
YouTube: Organic, paid
Pinterest: Organic, paid
Other: SnapChat, TikTok, emerging platforms
“Social media and these virtual communities is now a priority in a communications strategy. At Verde it is an integral part of our daily work and our clients have seen great success in meeting their goals.”
—Kristin Carpenter-Ogden, Founder + CEO