account manager job description

ABOUT VERDE BRAND COMMUNICATIONS:

Verde Brand Communications is a full-service public relations, branding, marketing, social media and consulting agency. Verde specializes in helping passion-driven businesses and brands expand and create unique and memorable outdoor experiences for their end-consumer base. Verde has strong roots in the outdoor, cycling, snowsports, travel, fitness, health and wellness, consumer electronics, pet and active lifestyle industries. We have offices and employees in Boulder, Colorado, Durango, Colo., Seattle, and Jackson Hole, Wyoming.

POSITION:

The Account Manager is responsible for the organization and communications on all levels of the account internally and externally. An Account Manager has a full understanding of every part of the accounts they manage and has the ability to manage up as well as manage Account Coordinators. An AM is responsible for creating and maintaining brand strategy, creative activations, media relations and happy clients.

RESPONSIBILITIES:

  • Manage Client Communications

  • Oversee and run Media Relations work

    • Pitching and follow up

    • Fact checking

    • In person events & meetings 

  • Create call agendas, taking notes on calls, create post call recaps 

  • Send media requests

  • Media tracking and blogging

  • Monthly and quarterly reports 

  • Write press releases

  • Influencer/ ambassador relations 

  • Intern recruitment and management 

  • Product shipping 

  • Consistently provide excellent customer service to clients, as well as represent client needs and goals within the organization to ensure quality 

  • Continually look for ways to amplify and optimize earned media results across multiple channels to benefit clients’ goals - qualitative and quantitative

  • Understanding how to apply media relations to increase conversion for clients

  • Build relationships with clients to identify and sell in new service opportunities

  • Develop and execute integrated plans based on clients’ goals

  • Continually bring new creative ideas to the client that supports the client’s goals, always drawing in agency and entire client list where relevant (i.e. effective campaign ideas, media seeding, influencer engagement, press trip, etc)

  • Proactively and professionally interact with designated clients, with consistent, one-on-one outreach 

  • Run weekly meetings with clients

  • Assist in building strategy for designated clients, continually and in three month plans (quarterly). An account manager must think proactively and creatively in the development of PR strategy.

  • Direct clients towards additional services Verde offers when applicable

  • Work in tandem with cross functional teams (digital, SEO, affiliate, ambassador management, etc.)


JOB QUALIFICATIONS:

  • Bachelor’s Degree in related field

  • 2-5 years Public Relations experience 

  • Journalism and social media experience 

  • Familiarity with outdoor market, outdoor recreation 

  • Versed in Google Analytics

  • Working with affiliate programs 

  • Understanding of SEO and applying that knowledge to pitching 

  • Action-oriented and motivated

  • Strong oral and written communication skills

  • Proactive and professional

  • Collaborative

  • Working knowledge of entire agency client list, with focus on designated members of that list 

  • Strong interpersonal skills 

  • Ability to multitask 

  • Ability to manage 

  • Ability to listen

  • Deadline-oriented: Meet all deadlines on time for clients, media, and agency

  • Strong organizational capability 

  • Innate ability to follow up 

  • Interest in championing the mission statement of agency 

  • Desire to make a positive contribution through public relations and communications

  • Knowledge of Google Suite (Sheets, Docs, Slides, etc), Microsoft Office (Word, Excel, Powerpoint); Knowledge of PR industry tools such as Meltwater, Cision/Trendkite and Critical Mention. Knowledge of Adobe Suite a plus.

  • Knowledge of Squarespace and Shopify preferred


OTHER CONSIDERATIONS:

  • Working remotely is ok

  • Travel: Currently limited due to COVID, before COVID - travel was common 1-2 times/month


Salary Range:

  • $55,000 - $65,000


TO APPLY:

Send us your information, resume, and any other information you’d like us to see. Feel free to include a video message too!

 


NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as established to meet the ongoing needs of the business. Verde Brand Communications is an “at-will” employer. Verde Brand Communications is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, disability, marital status, or status as a U.S. Veteran.


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