Bringing your story to life.

Finding your audience.

Bringing your story to life. Finding your audience.

Our approach

Today’s competition is for attention — to get it and keep it. Verde knows that in order to earn attention and affinity for your brand, we need to meet consumers where they are. To help our clients be represented in the “right” places, we deploy customized, integrated strategies. Whether in online communities, social channels, AI tools, print, and online editorial, influencer feeds, YouTube, podcasts, online blogs, in-store events, or anywhere they spend time,  we can help you reach your audience with a cohesive, emotionally resonant, and strategic approach.

We’re more than a service provider

Verde is not a service provider; we’re your confidant, your sounding board, and most of all, your strategic partner. Working with Verde, you’re not trading your budget for our hours, you’re partnering with 25 years of outdoor industry experience to drive your business to reach your goals. Our team is made up of expereinced strategists, new media experts, and is backed by the technology to deliver reporting that speaks to your brand and its stakeholders.

Core tactics:

  • PR & Earned Media

  • Influencers & creators - UGC, paid & organic

  • eCommerce strategy and execution

  • AI optimization

  • Affiliate marketing

  • Email marketing strategy & execution

  • Social media management - organic & paid

  • Paid media strategy & buying

  • Brand & channel strategy

  • Content & SEO

Driving brand awareness

Putting your brand in all the right places, we create new fans and dedicated followers.

  • We combine our deep experience in the active and outdoors spaces with modern digital tools to help drive meaningful results for our brand partners. Our connections with key media allow us to quickly share your stories with the people who can best amplify them to your target market. From broad market to specialty and core, we know how to deliver.

  • Product discovery happens on every channel, from traditional earned media to the feeds of content creators and influencers. More outdoor consumers are learning about brands, products, and gear from their favorite influencers than ever before. From UGC for your channels to partnerships to tell your story, we’ll help choose the right ways to get your brand discovered by your target audience.

  • Media and PR are changing, and so are we. While the titles that we’ve grown up reading remain important, consumers today are getting their brand stories and product recommendations from new channels like social media, influencers and content creators, YouTube, Reddit, Substacks, AI, newsletters, and podcasts. This is PR now, and this is where we will help your brand grow.

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3rd party validation

Don’t be the only one talking about your brand — call in the experts.

  • Media, YouTubers, and influencers are all sources that consumers turn to for recommendations. We have spent years building these relationships so that your brand isn’t the only one telling everyone how awesome you are. With Verde’s you’re building a chorus of influence from the most trusted people and channels in the outdoors and active lifestyle spaces.

  • We are experts in the niche and we thrive in the nuance. We know how to cut through the noise and find the partners that will truly represent your brand and endear it to your target audience. We will build truly authentic connections with media and influencers that can tell your story the way it's meant to be told.

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Digital services

We’re not just experts in media relations; our team of digital experts provides end-to-end support, from brand strategy to channel execution.

  • You name the digital channel and we’ll build your brand a winning strategy, and execute it. Whether you want to build from the ground up with a new website or make the tweaks to move the needle by basis points, we’re here to be an extension of your eCommerce and DTC efforts.

  • We’ve seen affiliate programs become “table stakes” in PR, meaning you need to have an affiliate program to get your brand covered in the media. We can take you through every step of the process, from choosing a platform to optimizing your relationships.

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Ready to dive in?

Is Public Relations right for your brand?
Schedule a free 30-minute conversation with us!

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