Crazy Creek Products, a pioneer in portable outdoor seating, is thrilled to announce the second release in its limited-edition series with acclaimed artist and adventurer Rachel Pohl. The new Snow Ghosts Hex 2.0 Chair blends Crazy Creek’s lightweight seating with Pohl’s distinct art style, this time inspired by a dreamlike winter landscape in the forests of Norway.

“Buy it in ChatGPT” is now officially here! Most relevant to our brands is the direct integration with Shopify. Does your brand sell with Shopify and want to know what you need to do to get in on the action? Keep reading. 

Royal Robbins, the outdoor apparel brand whose mission is to feed the soul through nature and adventure, is proud to announce that its Mosquito Protection Technology™ (MPT) has been named to TIME’s Best Inventions of 2025, which features extraordinary innovations changing consumers' lives today.

Therm-a-Rest® is set to enhance outdoor sleep experiences in spring 2026 with the introduction of its new Parsec™ Sleeping Bag and Corus™ Quilt. These latest additions are designed to provide superior comfort and warmth, featuring PFAS-free materials, 100% recycled nylon shells, and responsibly sourced Hydrophobic Down for optimal heat retention even in wet conditions.

Looking at the rise of community-driven content (like Reddit), micro-influencers and niche blogs, we can easily see why they have become an ever-more important source of third-party validation and product recommendations—they have firsthand and unbiased experience.

ONIX Pickleball, an industry leader for over two decades, commits its fifth annual donation of $10,000 to the Indiana Women in Need (IWIN) Foundation. This ongoing support reflects ONIX’s ongoing commitment to raising awareness and providing resources to breast cancer survivors, while supporting the local Indiana community it serves.

SCARPA, manufacturer of high-performance mountain footwear, unveils a new collection of lightweight mountain boots this fall built for backcountry hunters and other rugged-country users like trail and forestry workers who need light, reliable, supportive footwear for field use.

The centrepiece of POC's new 25/26 Winter season apparel collection is the merino layer collection, crafted with premium fabrics and a fitted design to deliver warmth, performance, and Scandinavian style. The collection offers a fresh perspective on skiing and life on the slopes and is effortlessly adaptable to a host of conditions and activities.

HEAD, the storied leader in winter sports equipment and high-performance skis, has selected Verde Brand Communications as its agency of record, effective immediately. This new partnership will help HEAD amplify its brand messaging across key markets in North America, energize its global community of athletes and outdoor adventurers, and support the rollout of its latest product innovations.

Crazy Creek Products, the originators of the legless camp chair and trusted innovators in outdoor seating, is proud to announce the launch of its newest product: the Paddle Chair, a self-inflating, waterproof chair designed specifically for paddle sports and water-based adventures.

The media landscape has evolved dramatically in the past decade. Shrinking newsrooms, budget cuts, and constant SEO and social media algorithm changes are pushing writers and content creators to find new ways to build and connect with their audiences. As industry veterans adapt, we are starting to see the rise of other platforms like Substack.

More people than ever are embracing the adventure and freedom of the outdoors, and the holidays are an ideal moment to fuel that passion with thoughtfully chosen gear. As we head into gift-giving season, our goal is to help you craft standout gift guides by highlighting key trends and spotlighting some of the products we’re most excited about.

Mammut Sports Group — the premium Swiss outdoor apparel and gear brand founded in 1862 — is expanding its North America team with seven new hires across the organization. The additions strengthen Mammut’s capabilities across sales, operations, merchandising, marketing and finance - reflecting the company’s ongoing investment in the region and commitment to long-term growth.

Popfly, the platform connecting over 10,000 creators with adventure brands, announces a partnership with Hyundai to take storytelling to the next level. Popfly is currently searching for its new Director of Influence, and in partnership with Hyundai, the selected creator will receive a year-long loan on a Hyundai Palisade XRT Pro—plus the freedom and resources to travel the world to create content.

Build your fall base with athlete-tested nutrition, recovery, socks, and home-training essentials from Jogology, Metolius Climbing, Realand Nutrition, SCARPA, and ROLL Recovery!

Surly Bikes, known for its quality steel bikes and parts, releases an updated compact electric cargo bike with the release of a new Skid Loader. Built to navigate tight spaces and haul heavy loads, Surly has revamped the Skid Loader’s performance and adds new features for a more traditional ride experience.

Popfly, the platform helping brands and creators grow, is redefining what it means to be a social media leader in the outdoor world—by hiring a Director of Influence who will be empowered and funded to experience, create, and inspire like never before.

The Honcho Poncho has earned a devoted following since its initial launch in 2016, and the collection has continued to grow since. In 2026, all three ponchos receive upgrades with new, more sustainable fabrics and vibrant new prints—showcasing Therm-a-Rest’s commitment to innovation and environmental responsibility.

VALLON, the performance eyewear company known for combining classic styles with maximum performance, is thrilled to announce the appointment of Benjamin Peters as Vice President of Sales and Development for North America. This strategic move underscores VALLON’s commitment to accelerated growth in North America, including the expansion of partnerships with specialty retailers in the outdoor space.

There’s a shift happening in the influencer marketing playbook. Savvy marketers are learning that while working with accounts with a million or more followers looks super appealing, the real goldmine lies in creators with a smaller, more engaged audience.