PEARL iZUMi collaborates with PeopleForBikes to encourage 2019 tour fans to discover more rides using new Ride Spot app
Tour of Inspiration Campaign Will Include Daily Blog Posts and Ride Profiles Highlighting 21 Tour-Inspired Routes Across the U.S.
LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of Inspiration campaign featuring Ride Spot. Cycling fans can follow along via PEARL iZUMi’s daily posts and linkable ride profiles on PeopleForBikes’ new Ride Spot app to get insider tips on 21 U.S.-based rides similar to that day’s Tour stage.
“From beginning riders to avid cyclists, the Tour stirs up a shared passion for the sport and inspires the cycling community to get in the saddle and ride more,” said Andrew Hammond, Brand Manager at PEARL iZUMi. “With the amazing new Ride Spot platform recently launched by PeopleForBikes, we’re hoping to channel that passion, and help riders find great routes in their area through our own Tour of Inspiration.”
The Tour is one of the most watched sporting events each year. The combination of epic landscapes, human accomplishment and diverse local culture creates a three-week narrative built on a framework of its unique stages.
Using PeopleForBikes’ new Ride Spot app, PEARL iZUMi has curated 21 unique and challenging routes spanning across different U.S. cities. Each route’s terrain and scenery are designed to emulate aspects of the corresponding stage of the Tour and its distinctive characteristics. These epic new rides, ranging from 20-90 miles each, will unite the millions of Americans who are inspired by the biggest event in cycling to get off the couch and get rolling.
To join the Tour of Inspiration, download the all-new, free Ride Spot app and create an account. This new app is a creative way to get people on their bikes. On the app you can join challenges, see events and share your rides. You can also see detailed route profiles, turn-by-turn instructions and view photos of rides. And don’t stop there, download the free Ride Spot app to discover other routes in your hometown, join a group ride, or share a favorite route of your own. Follow the PEARL iZUMi blog for daily stage updates and @pearlizumiofficial and share your rides by tagging #RideMoreDoMore.
PEARL iZUMi is a proud partner of PeopleForBikes, the national organization working to make riding better for everyone and to get more people on bikes. The Tour of Inspiration by PEARL iZUMi on Ride Spot was developed in support of the company’s mission to Ride More, Do More, a pledge to use its business practices, products and advocacy to create a more sustainable future for all riders. To learn more, visit www.pearlizumi.com.
About PEARL iZUMi
PEARL iZUMi was founded on two things: the love of cycling and more importantly, love for future generations. More than 60 years ago a father in Japan created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for cyclists. PEARL iZUMi believes how we live today shapes how future generations ride, which is why they are committed to having a positive impact with cycling through sustainability and environmentally friendly actions. PEARL iZUMi’s world headquarters is rooted in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
Verde Brand Communications