verde brand communications names Rachel Gardner as chief innovation officer
Meet our new Chief Innovation Officer, Rachel Gardner
Durango, Colo. (January 7, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO).
Gardner has an impressive track record as a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo, Cascade Designs, Zumiez and most recently, Oiselle. She has over two decades of experience in Verde’s focal markets, the active outdoor lifestyle and outdoor recreation industries.
“Rachel is a proven leader with strong experience driving multi-channel marketing and communications success with best-in-class specialty brands and retailers,” said Kristin Carpenter, Founder and CEO of Verde Brand Communications. “She has a consumer-first, multi-channel approach to her work and is laser focused on generating results that surpass client expectations. We’re excited to welcome Rachel to this newly-created executive leadership role at Verde.”
Gardner has worked with Verde in different capacities for four years, most recently leading Verde’s ecommerce practice and the ongoing evolution of the agency’s integrated communications and marketing services.
“Today’s consumer will continue to evolve through and beyond COVID, and Rachel’s leadership in this new role will enable Verde to best position our clients to reach, engage and convert new and existing brand fans with exceptional multi-channel services during this unprecedented time,” Carpenter said.
Verde has directed go-to-market strategies, targeted engagement campaigns and events, multi-channel marketing communications and digital strategies for more than 200 brands in the active lifestyle space. The agency celebrates 20 years in 2021.
Learn more about Rachel and Verde’s SEO-driven media relations, creative content solutions, results-driven digital marketing practices and multi-channel event activations and digital products here>.