10 Barrel Brewing introduces NA IPA, First Non-Alcoholic Beer
Bend-based brewery adds alcohol- free anytime hoppy brew to the award-winning lineup
BEND, OR (Aug. 1, 2022) – 10 Barrel Brewing introduces a Non-Alcoholic India Pale Ale— fittingly and literally coined NA IPA—to its lineup of canned craft beverages. The brand is expanding into non-alcoholic beer, offering the delicious flavor of 10 Barrel’s full-strength IPA without the alcohol. The brewing team at 10 Barrel has worked diligently to create a distinctly delicious, easy-drinking beer.
NA IPA, with less than 0 .5% ABV, is a hoppy, thirst-quencher with all the usual boldness and flavor
of your favorite 10 Barrel IPA. The recipe for NA IPA was developed and brewed by 10 Barrel brewmaster Shawn Kelso at the brand’s Bend headquarters. Traditionally brewed with Cryo Hops, this evolution of the non-alcoholic recipe delivers a great malt presence while providing berry, citrus, and tropical aromas. Enjoy NA IPA anytime, anywhere. MSRP $9.99-$11.99/6-pack
While the 10 Barrel team has been dedicated to alcoholic beverages since the brand’s brewing production began in 2006, the brewery team has always been committed to providing a superior-tasting product, emblematic of the brand's consistent dominance at the Oregon Beer Awards, North American Beer Awards and the Great American Beer Festival.
“We are very excited to continue to expand our lineup of beers, cocktails, wine with the non-alcoholic NA IPA,” said Grady Skelton, Senior Brand Manager at 10 Barrel. “On a craft beer lover’s “rest day”, they may still want to enjoy the flavor and comfort of an IPA and not the ABV that goes along with it, and we're proud to offer that.”
This is not the first time 10 Barrel Brewing has broken its traditional category. In 2019 the brand introduced a lineup of gluten-free options, beginning with canning cocktails like Greyhound, Moscow Mule, Margarita and Bloody Mary. It was followed by the Mai Tai Last month, the brand also added canned Sparkling Wine.
This week the brand is also adding two new cocktails to the portfolio - Ranch Water and Golf Tea. Ranch Water is a classic summer favorite—tequila-infused sparkling mineral water with a 10 Barrel twist. Golf Tea is the brand’s iteration of the classic John Daly cocktail and can be enjoyed on or off the links, clubs sold separately.
10 Barrel’s NA IPA is available for purchase at each of the 10 Barrel Pubs throughout Oregon, Boise, and Colorado. It can also be located at Safeway, Kroeger, and Albertsons in select states, including Oregon, Washington, California, Nevada, Idaho, and Colorado.
For more information about 10 Barrel Brewing, or to sample 10 Barrel’s new NA IPA or existing beer, or wine. Please contact Lauren Haber (lauren@verdepr.com).
About 10 Barrel Brewing Co. 10 Barrel Brewing Company is a craft brewer based in Bend, Oregon, featuring innovative beers brewed locally at each of its five brewpub locations in Oregon, Idaho, and Colorado. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more about 10 Barrel Brewing Co., visit 10barrel.com.