Adventure Wagon names Verde Brand Communications as agency of record

Partnership will focus on key-market communications, storytelling, and increased brand awareness for the Adventure Wagon brand

Portland, OR (June 22, 2022) – Adventure Wagon, makers of premium conversion systems to make the interior of vans adventure-ready, has chosen Verde Brand Communications to lead its public relations and integrated communications efforts as the venerable brand brings innovative and modular van interior solutions to a wider audience of outdoor enthusiasts. With over 1,500 conversions on the road, Adventure Wagon is the most trusted upfitting system in the world for Sprinter and Transit vans.

Adventure Wagon has been at the vanguard of making van life an option for adventurers that crave a versatile rig that’s ready for any adventure from one day to the next, and ensures your van is future-proof with the ability to adapt to life changes over the years. The best-in-class brand prides itself on being the outfitter that affords van life options for real world applications, and offers both a DIY system and complete professional installation that takes far less time than a traditional van conversion, and at a fraction of the cost.

At the heart of Adventure Wagon’s offerings is its Modular Interior System, which includes a dependable A-Frame foundation which creates a support system built from steel bracers that span the length of the van, and is the bedrock from which everything else is possible. Meanwhile, the L-Track ( Logistical Track)  is a modular system that’s bolted to the A-Frame and enables consumers to attach just about anything to the rack. Each system comes complete with a premium, plug-and-play electrical system, a variety of panel options to fit the consumer's aesthetic and are complete with 12V & USB outlets, and various climate control options.

Beyond this base system, Adventure Wagon offers a variety of innovative products which include the patented MOAB (Mother of all Beds) elevator bed, which adjusts up and down to fit a wide variety of gear, including bikes, paddleboards and more,  and Mule Bag, which is a moveable - or completely removable - 175L overhead soft storage locker. Additional highlights include the Monk Bunk (a foldable sleep solution for one), Mini Mule Bags, stowable mattresses and more.

“Adventure Wagon is focused on meeting the ever-changing needs of outdoor enthusiasts. We deliver by providing uncompromising quality and flexibility to address the unique needs of each consumer, while keeping an affordable price point” says Chad Smith, Adventure Wagon Founder. “It was incredibly important to our team to find a partner that can not only provide a modern, digital approach to media relations, but one that has experience in the outdoor, automotive, overlanding and RV space.  Like us, the Verde team is packed with passionate outdoors people who participate in a variety of outdoor activities, and they understand the uniqueness of what Adventure Wagon offers.  We look forward to working with Verde to push the agenda of making the adventurous life more accessible.”

“We’re thrilled at the opportunity to work with Adventure Wagon, and help consumers reimagine the van so they can rediscover adventure,” says Kristin Carpenter, Founder and CEO of Verde Brand Communications. “We wholeheartedly believe in Adventure Wagon’s vision of taking the modern idea of van life and making it not only more accessible to people, but doing it in such a way that they’ll always find new configurations and setups that will meet their lifestyle - and everyday - needs.”

For additional information on Adventure Wagon and their modular systems for Sprinter and Transit vans, please visit adventurewagon.com. 

About Adventure Wagon: 

Based in Portland, Oregon, Adventure Wagon was born from a desire to create a livable, adaptable van that could satisfy any present or potential need. With thousands of conversions on the road since its inception in 2014, Adventure Wagon serves a wide array of individuals, stories and experiences by providing products that are a catalyst for boundless discovery and help connect people more intimately with their passions. For more information about Adventure Wagon, visit adventurewagon.com. 

About Verde Brand Communications. Verde is a specialty brand-focused media relations, digital marketing, experiential events, content, and full-service communications firm, with a team of 20+ practitioners. Verde’s award-winning integrated digital marketing and communications services include: brand strategy and positioning, public relations, experiential events, digital marketing, social media, paid media, YouTube channel management, content creation and corporate social responsibility consulting services. Verde’s consumer-first, results-driven approach catalyzes growth and success for specialty brands and retailers in the outdoor, snowsports, cycling, endurance, active travel, RV, overland, consumer electronics, pet, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more information, please visit www.verdepr.com.