The information and product discovery process is changing quickly thanks to an evolving organic search landscape and AI. Getting brand and product mentions in the sources these technologies use will be paramount to driving visibility for your products. While media landscapes may be experiencing volatility and consolidation, they will continue to be hugely impactful in their traditional capacity but also in this new role as trustworthy sources for automated recommendations. This means that a robust PR and earned media strategy is more important than ever in driving brand and product visibility.

We interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.

Whether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.