Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Spring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
As campsites begin to book up, now is a great time for journalists and media outlets to discuss camping trends and the gear and brands that go along with it. Don’t get left behind - reach these camping planners early in the season while they are planning for trips and purchasing gear.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the launch of both the Clima-Wool, a game-changing merino wool-blend base layer collection for cold-weather conditions, and new additions to its best-selling Clima-Tek line.
Today’s guest is Alison Tetrick - a professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement.
Today’s guest is Steve Lee, President of US Sales at Hot Chillys, a legacy outdoor recreation brand that has been leading the winter sports apparel industry since 1985. Their performance base layers include socks, leggings, turtlenecks, fleece, and accessory products, focusing on comfort and fun. Hot Chillys offers a comprehensive line of apparel for men, women, and children using next-level materials for seamless comfort, function, and fit.
Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, has revealed a modern new look and significant sustainability improvements. The legacy brand continues to deliver trusted performance and comfort base layers for everybody in the family, ensuring “no buns left behind”.
Sure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
