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Thought Leadership, Traffic Report Matt Sklar Thought Leadership, Traffic Report Matt Sklar

Outdoor Industry DTC Sales Boom Up As Much As 50% Over Black Friday & Cyber Monday

Outdoor brands saw huge wins in direct-to-consumer web sales this Cyber Season, with one of Verde’s internal reports showing as much as 50% revenue beats to last year from Black Friday to Cyber Monday across outdoor industry brands. This bucks the many months-long trends of slow sales and traffic.

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