multi-channel marketing academy announces webinar series
webinar series shares insights from the online marketing academy and how to up-level your marketing strategy for the holiday season and 2021
Enrollment for the Multi-Channel Marketing Academy is now closed!
The eight week, immersive online course is a game-changer for specialty brand and marketing leaders working on building an engaged audience. Our first cohort had internal brand leaders from companies like SCARPA, Faction Skis, Fischer Sports, Wintersteiger, retailers like Durango Outdoor Gear Exchange, the Bicycle Sport Shop in Austin, Aspen Skiing Company, and many, many others.
During the month of September, Kristin Carpenter, founder and CEO of Verde Brand Communications, the Channel Mastery podcast and Multi-Channel Marketing Academy, will be hosting a webinar series sharing insight from the Academy and tips for up-leveling your marketing strategy for the holiday season and 2021. Webinar topics, include: optimizing your digital strategy for 2021, budgeting for 2021 and a Holiday Summit: How consumer behavior trends are reshaping the holiday season. The full schedule and registration information is below.
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check out our past webinars here
Multi-Channel Marketing Academy Holiday Summit: How consumer behavior trends and COVID are reshaping the holiday season
Kristin Carpenter will be hosting a series of three Facebook Live interviews with marketplace and e-commerce experts David Howell, Ryan Riggs and Kelly Ramirez. Each interview will bring a unique perspective on how consumer behavior trends and a surge in e-commerce will be reshaping the holiday season this year. View the full webinar here.
Budget planning for 2021: Tips for creating a more flexible, multi-channel marketing budget
Most of us are used to setting budgets in the third and fourth quarters of the year and moving on - business as usual. If COVID-19 taught us anything, it is that we can no longer set-and-forget - anything - our budgets, marketing strategies, business plans - anything. To ensure continued success in 2021, we need to be creating a plan that’s built to encounter and move with change - because we will continue to see a lot of change as we head into 2021. Kristin will share what you need to be looking at as you recreate your budget for 2021 and ten tips for creating a more flexible, multi-channel marketing budget that allows you to adapt to fast-changing trends in consumer behavior and business. View the full webinar here.
Digital Marketing 101: Building a digital marketing strategy for 2021 with SIA & the Multi-Channel Marketing Academy
Chris Dickerson, Director of Digital Integration at Verde Brand Communications, hosted a webinar with the Snowsports Industries America (SIA). Your online channels are now the front door to your business. It's how consumers discover, engage with, join up with and buy from your brand. Chris will share his approach to building out a multi-channel, digital marketing strategy for 2021 - taking into consideration the NEW consumer decision journey and growth in e-commerce. View full webinar here.
Multi-Channel Marketing Academy: How trends in e-commerce are shaping the future of retail
How trends in e-commerce are shaping the future of retail with Kristin Carpenter webinar examines how the e-commerce playbook for retailers and brands are changing and offers the short term and longer term solutions for specialty businesses and brands. View full webinar here.
The NEW Consumer Decision Journey: Rise above the noise online
COVID-19 changed the playbook for how consumers discover, join up with, engage with and buy from your brand. Your online channels are now the front door to your brand or business. Kristin will walk through the consumer decision journey for consumers TODAY and how you can rise above the noise to grow your online community. You do this by showing up on the channels your target consumer is on and creating real connections with them - because at the end of the day, that is what we all want. Kristin will dive into what today’s tech-savvy, online consumer is looking for and expecting from their favorite brands and how to show up and create real connections online. View full webinar here.
How trends in e-commerce are shaping the future of retail
We have seen a ten year increase in e-commerce in three months because of COVID-19. E-commerce sales are up 55% year-over-year for the first seven months of 2020. This year, online sales are slated to surpass the total online sales in 2019 by October 5th - well before the holiday season. How is this surge in e-commerce changing the playbook for retailers and brands, and shaping consumer expectations? You not only need to be investing in your e-commerce platforms, but you need to be investing in all of your online channels - they are the new front door to your business. We’ve got your guide to doing business online, including when, where and how to show up for your consumer to drive sales. View full webinar here.
Showing up online in the NEW consumer decision journey - rise above the noise online and build your audience
COVID-19 changed the playbook for how consumers discover, join up with, engage with and buy from your brand. Your online channels are now the front door to your brand or business. Kristin will walk through the consumer decision journey for consumers TODAY and how you can rise above the noise to grow your online community. You do this by showing up on the channels your target consumer is on and creating real connections with them - because at the end of the day, that is what we all want. Kristin will dive into what today’s tech-savvy, online consumer is looking for and expecting from their favorite brands and how to show up and create real connections online. View full webinar here.
The following webinars are brought to you by Verde Brand Communications and the Multi-Channel Marketing Academy. The Academy is an eight-week, online marketing course created and led by Kristin Carpenter, the founder and CEO of Verde Brand Communications and the Channel Mastery podcast. Enrollment for the Academy begins September 15, 2020. For more information about the Academy, to sign up for our newsletter and register for the next cohort, visit the course page.