PackTowl unveils spring 2027 Artist Series collection prints
For spring 2027, PackTowl launches three new Artist Series prints - Sol Duc, Lake Days, and Big Bend
RENO, NV (June 17, 2026) — PackTowl®, a leading innovator in outdoor and travel towels, is excited to announce the launch of its spring 2027 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Sol Duc, Lake Days, and Big Bend.
The latest additions to the Packtowl Artist Series showcase the brand’s commitment to merging functionality with artistic expression, providing outdoor enthusiasts with gear that not only performs but also inspires. Each design is carefully crafted to reflect and celebrate the beauty of the natural world.
“Each Artist Series print is intended to bring users closer to the moments that make outdoor travel meaningful, whether that’s quiet reflection, playful adventure, or the pursuit of something bigger. Paired with the trusted performance of the PackTowl Personal Towel, the Artist Series blends functional outdoor gear with storytelling and artistic expression,” said Chris Davis, PackTowl Product Line Manager.
Sol Duc, designed by Gianna Andrews, draws inspiration from the natural world. Lake Days, by Kika MacFarlane, reflects on commitment with purpose-driven brands. Big Bend, by Tarek Penser, captures the depictions from his adventures in nature.
These new prints add to the current lineup of Artist Series collection prints, including Desert Aire, designed by Andrews, Flow, designed by Kristina Wayte Bakke, and Orca designed by Shogo Ota.
PackTowl Personal Towels are sustainably made of 50% recycled fabric, capable of absorbing four times their weight in water and drying 70% faster than comparable cotton towels, while taking up a fraction of the space. These body-sized PackTowls also feature Polygiene®, an eco-friendly silver-ion odor control that keeps towels fresher for longer.
The comprehensive PackTowl collection includes the Luxe Towel, the Changing Poncho, and the flagship PackTowl Personal Towel, which is offered in a range of sizes.
The new PackTowl Personal Towel Artist Series prints (MSRP: $39.95 USD, $49.95 CAN) will be available starting January 2027. For more information about PackTowl and its full collection of lightweight adventure towels, please visit www.packtowl.com.
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About PackTowl®
PackTowl is the original manufacturer of exceptional quick-drying, super-absorbent and highly-packable technical towels. Using its microfiber expertise to develop high-performance fabrics, PackTowl has evolved the simple idea of a towel into a go-anywhere companion. Features like eco-friendly, odor-control protection and convenient hang loops keep adventurers reaching for PackTowls while soaking up life. For more information, visit www.packtowl.com.
About Cascade Designs, Inc.®
For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR®), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.
Media Contact:
Yesenia DelRio
Verde Brand Communications
