RECCO and adidas INFINITE TRAILS Partnership Highlight Integration of Safety, Preparedness into Running Culture
RECCO reflectors help make safety part of race week culture, as adidas INFINITE TRAILS wraps in Austria’s Gastein Valley and sells out next year’s event.
STOCKHOLM, Sweden — September 17, 2026 — RECCO, a global search and rescue technology, is celebrating a successful debut of a meaningful partnership with adidas INFINITE TRAILS, the international trail running festival held in Austria’s Gastein Valley. This year’s event brought together 1,600 runners from 59 nations, with RECCO reflectors as required safety gear for the event’s team competition and longer individual distances (30K, 45K and 60K).
The partnership will continue at next year’s event. Registration for adidas INFINITE TRAILS 2027 opened shortly after the race and sold out in just three hours and 25 minutes — a sign of the momentum behind both the race and the culture growing around it.
The atmosphere throughout this year’s race week was incredibly positive, and the mountain safety message was embraced organically by the running community.
Much of that adoption at this event is credited to adidas INFINITE TRAILS Director Mike Hamel, who is an advocate for the integration of safety components, and who introduced RECCO reflectors as part of the event’s core safety requirements this year.
“Preparation is an essential part of trail running, and adidas INFINITE TRAILS shows that adventure and safety go hand in hand,” Hamel said. “A tool like a RECCO reflector that helps make runners searchable in the event of an emergency, helps support both those who might need assistance as well as the rescuers looking for them.”
Fredrik Steinwall, CEO of RECCO, said partnerships like this one help continue to grow awareness of what RECCO technology is, and the role it can play — along with other tools — in increasing safety in remote and rugged places.
“Mountain safety is a shared responsibility,” Steinwall said. “Tools that help make people more searchable can make a meaningful difference. By building knowledge, raising awareness and giving runners the right tools, we can help create a safer environment for everyone — in training and in competition. We’re proud to continue working with a partner who shares that (same) commitment to mountain safety.”
The RECCO rescue network continues to expand globally, with the system now used by search-and-rescue organizations in more than 900 locations across 32 countries. The RECCO SAR Helicopter Detector can search up to a square kilometer in six minutes under optimal conditions, helping rescue teams respond quicker across large and remote mountain terrain.
For more information on the global RECCO rescue network, please visit recco.com.
About RECCO
RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.
About adidas INFINITE TRAILS
adidas INFINITE TRAILS is an international trail running festival held annually in Austria’s Gastein Valley. More than a race, it is a gathering point for the global trail running community — a place where lasting friendships are formed and genuine emotion connects people from all over the world, regardless of age, background or ability level. This year’s edition welcomed 1,600 runners from 59 nations. Registration for the event’s 2027 edition sold out in just three hours and 25 minutes after opening. More information at infinite-trails.com.
