Partner Insight Global supports expanded purse to attract top talent and advance the race’s charitable mission.
STEAMBOAT SPRINGS, Colo. (Nov. 10, 2026) — Run Rabbit Run, presented by Altra, will offer a total prize purse of $350,000 at its 2027 event, supported by a two-year funding commitment from partner Insight Global. The expanded purse is designed to bring more of the world’s top ultrarunners to the starting line in Steamboat Springs, Colorado.
The expanded purse includes $100,000 for the women’s and men’s 100-mile winners, with payouts extending through 7th place. This is the largest non-incentivized individual prize for the men’s and women’s categories in trail running history. The investment substantially increases the financial opportunity for elite athletes competing in the United States and gives leading American runners another compelling reason to race on home soil.
Insight Global’s commitment grew out of conversations between its CEO, Bert Bean, an ultrarunner himself, and Run Rabbit Run co-founders Paul Sachs and Fred Abramowitz about expanding competitive opportunities for ultrarunning in the United States. Through the partnership, Insight Global will support increased prize money for the next two years.
“For athletes who put so much into this sport, the opportunity to earn meaningful prize money can make a real difference in where they choose to compete,” said Sachs. “We want more of America’s best runners lining up here alongside outstanding athletes from around the world. This commitment helps us build that field while continuing to support the charities and community that have been part of Run Rabbit Run from the beginning.”
For American athletes weighing travel costs, race schedules and earning opportunities, the increased purse adds a significant consideration to their season planning. For international competitors, it offers another reason to make Steamboat Springs a destination. Run Rabbit Run’s goal is a deeper, more competitive field that brings athletes together on a U.S. course.
“As an ultrarunner, I appreciate the commitment it takes to compete at this level,” said Bean. “Through Insight Global’s partnership with Run Rabbit Run, we want to give more top American runners a reason to prioritize racing here and welcome outstanding competitors from around the world. Our two-year commitment gives the organizers a foundation to build on and athletes an opportunity to plan for. Insight Global’s purpose is to be the light to the world around us – supporting Run Rabbit Run and its numerous charities is another way we show up there.”
The increased investment will support a race with an established charitable mission. Run Rabbit Run contributed more than $110,000 to 20 northern Colorado charities in 2026, and supporting charitable causes will remain central to the event as its competitive profile grows.
Run Rabbit Run will open for 2027 entries on December 6, 2026, and next year’s races will take place on Sept. 17, 2027 for the 100-mile race and Sept. 18, 2027 for the 50-mile race in Steamboat Springs, Colorado. Full prize details, eligibility requirements and registration information are available at runrabbitrunsteamboat.com.
About Run Rabbit Run
Run Rabbit Run, presented by Altra, brings elite athletes and dedicated trail runners to Steamboat Springs, Colorado, for 50-mile and 100-mile races through the surrounding mountains. The event combines demanding competition with a charitable mission, bringing runners, volunteers and local supporters together to give back to the community that makes the race possible. With support from partners including Insight Global, Run Rabbit Run is expanding opportunities for elite athletes while keeping charitable giving central to its future. Learn more at runrabbitrunsteamboat.com.
