the new consumer decision journey webinar with kristin carpenter
showing up online in the new consumer decision journey - rise above the noise online today to grow your community of loyal consumers
During the month of September, Kristin Carpenter is hosting a webinar series sharing insight from the Multi-Channel Marketing Academy and tips for up-leveling your marketing strategy for the holiday season and 2021.
This webinar focuses rising above the noise online to build your audience. Tune into full webinar to learn more.
key takeaways:
We know our consumers are online more than ever right now. They’re consuming more video, spending more time on social, in apps, etc.
The key is finding where YOUR consumer is and how they discover and engage with YOUR brand. It is different for every brand and organization.
Look at the demographics of each platform. Are they inline with your target consumer?
Dive into acquisitions on your site, are they coming from social (which channel) and/or search? These are the questions you need to be asking and the channels you need to be investing in!
Rather than being everything to everyone, FOCUS on the channels that YOUR target consumer is on.
Get to know exactly who your target consumer is - email, call, survey them.
Who are their favorite influencers, where do they go for news or to learn more about gear, what are their favorite brands, platforms, etc.
Diving deeper: What are their biggest fears, internal and external problems that they are contending with. What inspires them, drives them to take action?
How can you use this knowledge to craft a strategy that speaks to and works for your consumer?
Invest in your digital channels, they are now the front door to your business.
Conduct an audit of your social channels to make sure they are branded correctly, to optimize engagement and your content, doing this will grow your community and conversions
Shake-up the media mix, try new platforms, play with content, including video content and investing in YouTube is a process of trial and error.
Take a chance, try something new, and if it doesn’t work, change up your strategy and try again!
This webinar is brought to you by the Multi-Channel Marketing Academy, an eight week online marketing course for specialty brands intent on up-leveling their marketing skills and strategies for 2021. Course enrollment takes place September 15-25, 2020. For more information about the course, visit the Multi-Channel Marketing Academy.