shifting channels in the bike market - a special channel mastery series co-presented by bicycle retailer and verde brand communications

Today, I’m proud to kick off a brand-new special series of the Channel Mastery podcast created to pull the most important trends on specialty business evolution from the bike market.

Why the bike market, you ask? Well, in my opinion, it’s the perfect specialty microcosm.

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Enamorarse de la Escalada en Cuba - Falling in love with climbing in Cuba

The opening line of Cuba Climbing reads “Climbing in Cuba isn’t like climbing in any other place. Climbing in Cuba is as much about Cuba as it is about climbing.” I couldn't agree more. Cuba is the best of all worlds with world-class climbing; a vibrant, colorful culture; welcoming people; delicious food and cocktails (equally important); and captivating landscapes. It’s pretty much guaranteed you will fall in love. I did.

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Metolius, VerdeansVerde Crew