Connections in real Life

event creation and activation

2018 TransRockies Stage 6 Presented By Beaver Creek (Myke Hermsmeyer)148 (1) (1).jpg

In an increasingly digital world, consumers are looking to reconnect in real life with something tangible and memorable. As product pricing parity online and in-store continue to align and ‘knock off’ / private label products enter your market, events and brand storytelling will help set you apart from the others. Your customers are looking for experiences and will support brands who can create an amazing product and memories that last a lifetime. As you may know, events are a large undertaking, with so many unknowns - What kind of event should we have? How do we get the word out about the event? Who should we partner with? Will people show up? How can we show our return on investment? We can help guide you and inform all of your questions and help drive your event strategy and activation.

Verde’s events division creates memorable experiences that are designed around the goal of building brand advocates and promoting buzz. Whether the event is an international adventure with top-tier media and influencers or a grassroots activation with local consumers, Verde has experience in all aspects of event management.

Recently, we helped launch SBT GRVL, a new gravel bike race in Steamboat Springs, CO. Working with the SBT GRVL team, we were able to launched their website, grow their social following, activate influencers like Lance Armstrong and obtain key media placements and sponsors. All which all helped to drive site traffic, email subscriptions, and lead to the race SELLING OUT in a matter of days!

We can’t wait to do the same for you.


Event activation services

  • Press Trips

  • Media Showrooms

  • Experiential Events

  • Store Openings

  • Product Launches

  • Corporate Events

  • Athletic Events

  • Expo and Tradeshow Activation

  • Pre-Event Planning

  • Media Placement

  • Digital/e-commerce Event Integrations

  • Influencer Activation

“Verde has provided me with immersive events that truly allowed me to experience their multitude of clients. Whether it's creating an urban oasis for getting hands on with outdoor brands, or an experiential trip to product test, they fire on all cylinders.”

—Brandon Perlman, Founder, StyleCaster Media Group